Amazon owned IMDb has announced the launch of its ad-supported free video streaming service called Freedive. Freedive will be available to all IMDb visitors regardless of using a laptop, desktop, or Amazon Fire TV device. The initial lineup of content includes free TV shows such as Fringe, Heroes, The Bachelor and Without a Trace as well as top Hollywood hits like Awakenings, Foxcatcher, Memento, Monster, Run Lola Run, The Illusionist, The Last Samurai, True Romance and more without purchasing a subscription. When nostalgia inspired me to watch Quantum Leap, I was greeted with a sign in page that required an IMDb login, Amazon, Facebook, or Google account. "Customers already rely on IMDb to discover movies and TV shows and decide what to watch," said Col Needham, Founder and CEO of IMDb. "With the launch of IMDb Freedive, they can now also watch full-length movies and TV shows on IMDb and all Amazon Fire TV devices for free. We will continue to enhance IMDb Freedive based on customer feedback and will soon make it available more widely, including on IMDb's leading mobile apps." On Fire TV, simply say "Alexa, go to Freedive," to immediately access, browse and enjoy free movies and TV shows.