Huawei's marketing team was truly ingenious with a recent campaign targeting Apple fans camping outside of Apple Stores overnight in anticipation of the iPhone XS and XS Max product launches. They gave away Huawei power banks to 200 lucky Apple fans with the message 'Here's a power bank. You'll need it. Courtesy of Huawei.' This was done in reference to the new iPhone lineup only having a 2,685mAh battery while the Huawei flagship phone has a 4,000mAh battery. Well played Huawei! Well done! The iPhone XS comes with a 2,658mAh battery, while Huawei's flagship phone the P20 Pro comes with a 4,000mAh battery. Also, Huawei overtook Apple as the smartphone brand with the 2nd most sales worldwide during the Q2 2018.