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Netflix's CEO: "We want to be like HBO, but better!" HBO to Netflix: Screw you, get your DVDs somewhere else!" Consumer: "More popcorn please".
If this kind of broadside is unlikely to make much of an impact, then why would HBO bother? Simple. This is a brush-back pitch. This is HBO signalling that it heard what Hastings had to say during an appearance at a conference in New York last month about how the rivalry between the two is just getting started. Jeff Bewkes, CEO of HBO parent Time Warner, is responding with a gesture. He's saying: That's fine, Reed, let's compete.