Exactly! It's an opportunity too good to pass up.And that's why I posted high predictive prices for everything... we don't know what the real MSRP's of everything will be yet, so better to speculate high and prepare yourself that way than to expect lower prices and then get sticker shock and feel all pissed off. We don't know what the market will be like for segments like an 8-core consumer part, DDR4 memory, or motherboards. In my experience, they always come out at pretty stiff prices, especially new iterations of CPU and memory if the only initial platforms that can use it are the most expensive platforms. Gouge, gouge, gouge the customer on two fronts: from the manufacturers and from the retailers. Happens every time.
This could end up helping AMD, since the typical Joe Schmoe PC buyer will see the Intel 8 core systems priced at $3000+ and the AMD "8 core" system right next to it at $1500+. If I were in AMD's marketing department, I'd be making huge strides to prepare for this free opportunity.
With Steamroller FX coming out in 2014, it's a good opportunity for AMD to take advantage of the fact that Intel's Haswell-E 6- and 8-core processors will definitely cost two to four times more than an 6- and 8-core AMD FX processor.
Performance may not match it, but like any marketing or commercial, it's a way to sway consumers to one product over another. It's been done for years and years no matter the product or service, and it is deceptive. But, it works. AMD's marketing needs to get its head straightened out and look at it as a way to get more consumers to their side.
I would not be surprised the Haswell-E 6-core 5930K (or something along those lines) costs $100 to $200 more than the SB-E 3930K or IVB-E 4930K when it's launched. I also would not be surprised that 16GB of DDR4 RAM (4x 4GB or 2x 8GB modules) will cost two to three times the amount of equivalent speed and capacity of DDR3 RAM when they're first released.