First of all people need to stop going off of best buy price points. It's a retail store with more markups on certain items. It's obviously not going to retail for 450. If it does I will eat my words but I'm virtually certain it won't sell for that price online (which is where I'd imagine most people buy discreet gpus).
Yea, just looked at a 290x at Best Buy and it was like $370 while the same make model was like $260 at Newegg with a $30 rebate. Never buy anything at Best Buy without checking anywhere else first.