Google has officially given up on being the good guy: the company’s famous slogan, “Don’t Be Evil,” has been diluted to a single sentence in the employee code of conduct. Previously, the adage was far more prominent, with several paragraphs dedicated to it. Google defenders claim that “Don’t Be Evil” has nothing to do with human rights, just shady internet business practices like spyware and spam. But the world wanted to see it as something grander. And Google never did much to disabuse anyone of the notion. The warm and fuzzy glow Google got from Don't Be Evil was too valuable to quit, even as it became increasingly clear to anyone that worked at the company that the phrase was dangerous. It set a standard that Google, or any for-profit company, could never live up to.