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Android Police is reporting that both versions of Chrome Canary and Chrome Dev are in the wild now that have Google's new native ad blocking working. I did download both these versions on my Pixel XL and neither had the option available, so your mileage may vary. Google's hope in all of this is that these native ad blockers will dissaude people from using adblockers that simply remove all ads that are impacting many content creators, like ourselves. Nearly 65% of our readers now block all our ads, our primary way of paying the bills. If you do, please consider Patreon.
It may seem strange that Google is introducing an ad blocker to its browser, given that its core business is in online advertising. It actually makes a lot of sense, as the ads that will be blocked will be the intrusive ones that have nothing to do with Google. The standards will be agreed upon by members of the Coalition for Better Ads, including Google. By blocking the offending ads, the company hopes to dissuade users from installing third party blocking software that does impact its business.
It may seem strange that Google is introducing an ad blocker to its browser, given that its core business is in online advertising. It actually makes a lot of sense, as the ads that will be blocked will be the intrusive ones that have nothing to do with Google. The standards will be agreed upon by members of the Coalition for Better Ads, including Google. By blocking the offending ads, the company hopes to dissuade users from installing third party blocking software that does impact its business.