I've always liked the blue PCBs in Gigabyte boards, I don't care what anybody says. Though with the experience I've had with all the Gigabyte boards I use, it could be hot pink and I'll still use them. Also, my parents need a better rig than the P3 Coppermine that they've been using for a little short of a decade now.
Why do I want one? Well my current motherboard the raid controller went out on and is out of warranty. It would be frigging awesome to not have to spend money I don't have to replace it.
I want one of the Gigabyte motherboards because of their reliability and overclocking options. Have a blue PCB is icing on the cake as the color goes with my water cooling loop.
I would like a new motherboard because it is blue, and blue is my favorite color. My mommy gave me a blue racecar last Christmas! My T-rex and GI Joe will fight each other to death on the P55 battlefield of doom!!!
I need the P55A-UD7 so I can huck out a random old POS cpu I have around the house.. Yeah sure I could get rid of it now, but ya never know when you might need that other, other, other, other system for some reason..