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A district court in Germany has ruled that an online retailer failed to obtain proper consent from visitors to its site before transmitting their personal information to Facebook. The punishment? $275,000 or one of its managers has to go to jail for six months. Germany don't mess around.
The court found in favor of the North Rhine-Westphalia Consumer Association, which had complained that Peek & Cloppenburg's Fashion ID website had grabbed user data and sent it to Facebook before shoppers had decided whether to click on the "like" button or not. "A mere link to a data protection statement at the foot of the website does not constitute an indication that data are being or are about to be processed," the court said.
The court found in favor of the North Rhine-Westphalia Consumer Association, which had complained that Peek & Cloppenburg's Fashion ID website had grabbed user data and sent it to Facebook before shoppers had decided whether to click on the "like" button or not. "A mere link to a data protection statement at the foot of the website does not constitute an indication that data are being or are about to be processed," the court said.