Same here. I have three $800 screens, two $1000 speakers, and two $1800 subs. Oh and I also have $1000 headphones. Once you get into higher-range gear, these pricetags become all too common. Your comment regarding longevity is right, but it's still only $1000 for a halo product.I don't know why the $1000 price tag is scary to so many of you people. I have an $1800 guitar, a $1500 couch, etc and honestly my computer gets way more use than either of those. You can argue that the longevity of the guitar is far greater and it will hold value more, but that's why I unload my video cards before the value drops too much and then upgrade