So how long does it usually take for board partners custom cooler cards to hit the shelves?
This is what I'm waiting for. I've normally bought reference designs because of early availability and the fact that the non-reference designs rarely offered a whole lot over the reference boards. In the last couple generations I've felt that the reference designs were often substantially better. If they have higher clocks, better cooling, better VRM designs, and more RAM it's a no brainer. I'll wait a bit to get what I really want.