FTC To Crack Down On Paid Celebrity Social Media Posts

HardOCP News

[H] News
Joined
Dec 31, 1969
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0
The Federal Trade Commission is cracking down on sponsored posts from celebrities on social media. I'll bet you money the celebs will find a loophole or workaround the minute the new rules are in place.

The agency will be putting the onus on the advertisers to make sure they comply, according to Michael Ostheimer, a deputy in the FTC’s Ad Practices Division. It's a move that could make the posts seem less authentic, reducing their impact. “We’ve been interested in deceptive endorsements for decades and this is a new way in which they are appearing,” he said. “We believe consumers put stock in endorsements and we want to make sure they are not being deceived.”
 

Armenius

Fully [H]
Joined
Jan 28, 2014
Messages
21,830
Sadly, there are too many people who will buy shit just because "celebrities" are peddling it. Instagram is the Wild West on this front right now.
 

Spidey329

[H]F Junkie
Joined
Dec 15, 2003
Messages
8,682
Just like how everything else usually has a disclaimer "paid for endorsement" or "paid for testimonial". I don't see a problem with this.
 

Trimlock

[H]F Junkie
Joined
Sep 23, 2005
Messages
15,194
Sadly, there are too many people who will buy shit just because "celebrities" are peddling it. Instagram is the Wild West on this front right now.
Yea, look at how many do that god awful cleanse diet just because Gwyneth Paltro said it was healthy.
 
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