FTC To Crack Down On Paid Celebrity Social Media Posts

Discussion in 'HardForum Tech News' started by HardOCP News, Aug 5, 2016.

  1. HardOCP News

    HardOCP News [H] News

    Messages:
    0
    Joined:
    Dec 31, 1969
    The Federal Trade Commission is cracking down on sponsored posts from celebrities on social media. I'll bet you money the celebs will find a loophole or workaround the minute the new rules are in place.

    The agency will be putting the onus on the advertisers to make sure they comply, according to Michael Ostheimer, a deputy in the FTC’s Ad Practices Division. It's a move that could make the posts seem less authentic, reducing their impact. “We’ve been interested in deceptive endorsements for decades and this is a new way in which they are appearing,” he said. “We believe consumers put stock in endorsements and we want to make sure they are not being deceived.”
     
  2. Armenius

    Armenius I Drive Myself to the [H]ospital

    Messages:
    16,805
    Joined:
    Jan 28, 2014
    Sadly, there are too many people who will buy shit just because "celebrities" are peddling it. Instagram is the Wild West on this front right now.
     
  3. gxp500

    gxp500 Gawd

    Messages:
    867
    Joined:
    Mar 4, 2015
    That spokesman looks just like Kyle...

    Btw it would be funny if twitter and instagram started charging users if their posts had #ad #sponsored in it, easy money.
     
    Last edited: Aug 5, 2016
  4. Spidey329

    Spidey329 [H]ardForum Junkie

    Messages:
    8,677
    Joined:
    Dec 15, 2003
    Just like how everything else usually has a disclaimer "paid for endorsement" or "paid for testimonial". I don't see a problem with this.
     
  5. Trimlock

    Trimlock [H]ardForum Junkie

    Messages:
    15,058
    Joined:
    Sep 23, 2005
    Yea, look at how many do that god awful cleanse diet just because Gwyneth Paltro said it was healthy.