From ATI to AMD back to ATI? A Journey in Futility @ [H]

Dayaks said:
Not like she walked into a well greased machine. I expected AMD to die off a long time ago but here they are still kicking.
Click to expand...

But her predecessor had installed a long-term strategy to make AMD a viable company, and she destroyed all that in few years, cancelling projects/products, leaving smart people to leave, and repeating the same old mistakes once again.
 
juanrga said:
But her predecessor had installed a long-term strategy to make AMD a viable company, and she destroyed all that in few years, cancelling projects/products, leaving smart people to leave, and repeating the same old mistakes once again.
Click to expand...

To my knowledge she came after bulldozer. Maybe I am oversimplifying it but they were in shit shape after that. You could be right, management has a tendency to have no value for technical ability... strangely.
 
Samsung buys RTG, AMD gets a huge cash injection, we get a 3-way GPU battle of the titans and AMD gets a better chance to compete against Intel on the CPU front.

Yeah...
 
razor1 said:
Sorry man the entire Vega Line up is crap, we all know it, if you are trying to say anything of Vega can hold a candle to Pascal, well that is truly delusional.

I have stated this over a year ago, Raja DID NOT MAKE VEGA! the design for Vega started well BEFORE Raja came back! GCN was NOT RAJA's design! Raja was not at AMD when GCN was made and released. Not only that I even stated Raja will be fired if Vega fails, but it won't be his fault! Go look back and see what I posted, instead of making wild accusations!

https://hardforum.com/threads/vega-rumors.1933112/page-74#post-1043135536

From July of this year



https://hardforum.com/threads/vega-rumors.1933112/page-62#post-1043122002

Another same time frame

https://hardforum.com/threads/vega-rumors.1933112/page-31#post-1043082352

another

https://hardforum.com/threads/i-don...accountable-just-yet.1935933/#post-1043035045

another


Should I keep posting older posts?

Or do you just want to keep making things up!

Wtf, keep babbling about shit that I have never stated. Just shows you don't even know who said what on this very forum.

And the AI stuff, please tell me more lol, like how computers can create consciousness, when we have no fuckin clue why we have consciousness lol. Like a computer can just have feelings of life and death, without us knowing anything about these things to program a computer to understand these things. This isn't a yes no problem, its feelings. If we can't understand it why we have feelings, which we really don't know why, how the fuck are we going to make a computer to have them? You are talking like the first AI researchers from the 50's, most AI researchers now, know its not a possibility. AI can be programmed to do one or many different individual tasks better then humans, but they can't do is truly think and evolve, because why would a computer need to do that? It has to understand and have feelings to push itself. Why do humans get better at doing things? Because we want to do better, for certain reasons, the feelings of wanting to know more, the exhilaration of achievement. Many other things, power, money, you name it. Why would a piece of silicon crave for these things? It needs to have feelings. Skynet is BS, just because it can correlate between different systems doesn't mean its got feelings lol.
Click to expand...


God you post so much garbage it takes forever to go through your posts. You talk out of both sides of your mouth.

razor1 said:
Nah he did other mistakes too, mainly he turned the press against AMD by blacklisting, hiring for the press pool, some of whom now just post shit up and don't behave like they used to when it comes to AMD and its plainly obvious. All those people should be let go, whats the use of having them when their products are bad? Waste more money? Most of the mistakes that were done were not product mistakes, its how PR and Marketing has been handled, that has a direct correlation to RTG's mentality. His complaining about not having engineers, that was a bit too candid, Things like that you talk to your board members with not to the public. Pretty much when some one says that, that means the company isn't going to get out of the hole for many many years if at all. That is bad press.

Simple things like that really show you what state of RTG is in. Its not going to be fixed overnight.

Navi is what it is, scheduled to tape out soon so its done. No major changes any more.

Raja playing it a bit wild and loose when it comes to hiring people, marketing, and social media. I can see why too, he wasn't used to the exposer of his position.

1) First thing first, fix the main problem, get the right engineers in place (hardware then software)

2) Then get the right product managers, project managers in place

3) Then get marketing people (all the marketing people for their game dev programs and dev's for game dev programs here too, don't need them before this they are literally a waste of money)


What we see right now is 2 and 3, and we can surmise by Raja stating earlier this year they don't have the engineers, they haven't done that yet.

I'm all for transparency but when it comes to transparency that pertains to the general consumer, not transparency within the company cause doesn't matter how they do things internally as long as the products come out as they say they will come out.

This is exactly where social media, Youtubers, their new product managers, and all their PR/marketing BS bit him in the ass. They blew things out of proportion with Vega, and Raja didn't stop them. He sure did stop reputable sites with blacking listing though lol. Odd isn't it? Its one thing if RTG was in a position to do the things they did, they are no where near that position, and with a sub par product they aren't going to get anywhere from that. I am pretty sure everyone in the press that thought Vega was going to be a great chip, now will double take anything RTG sends out for the next couple of generations. There won't be any excuses left for RTG to use when something goes wrong. All problems will be looked into critically and what ever reason RTG says won't matter. They lost a good deal of trust with Vega and its promises because of all the hype that was created around it.
Click to expand...
 
Gideon said:
God you post so much garbage it takes forever to go through your posts. You talk out of both sides of your mouth.
Click to expand...


Yeah pointing out black listing sites was a bad thing he did is not ok with you?

Yeah they didn't get engineers they got pm/product managers, and PR folk, cause engineers cost more money then getting press people its a 2 for 1 deal and possible help sales for a piss poor product, the same thing nV did with FX series, pointing that out isn't good for you?

Social media is a bane of advertising its the bane of communication period, pointing that out isn't good for you? Do you know people who communicate over social media then by traditional means are subject to depression more? Yeah go figure.

What did I say, I didn't talk shit about him, I said I pointed out things he did wrong. Which those were the things he did wrong. Not that his isn't capable of making a good product. He is a smart guy, he is capable of making good hardware if he had the budget to do it. Who's fault is that? His? Or AMD's inability to make money?

Oh its his fault right? What why do you "donate" your salary to AMD, it will help their R&D budget.

What no more talk about AI? yeah Strong AI is coming, in your damn dreams, probably can replace you with a robot and no one will notice.
 
Last edited:
Meeho said:
Samsung buys RTG, AMD gets a huge cash injection, we get a 3-way GPU battle of the titans and AMD gets a better chance to compete against Intel on the CPU front.

Yeah...
Click to expand...
​
Don't even suggest that

You want to buy a video card that only gets a year and a half of driver updates before turning into a useless brick?
 
In the Nvidia Q3 Earnings call, JHH said when asked about Intel and Raja

"Raja leaving AMD is a major loss."
"Intel is starting to realise that GPUs are a massive asset."
 
Dayman said:
In the Nvidia Q3 Earnings call, JHH said when asked about Intel and Raja

"Raja leaving AMD is a major loss."
"Intel is starting to realise that GPUs are a massive asset."
Click to expand...


Took them long enough, now AMD has to do the same thing........ put money where the future will be.
 
razor1 said:
Yeah pointing out black listing sites was a bad thing he did is not ok with you?

Yeah they didn't get engineers they got pm/product managers, and PR folk, cause engineers cost more money then getting press people its a 2 for 1 deal and possible help sales for a piss poor product, the same thing nV did with FX series, pointing that out isn't good for you?

Social media is a bane of advertising its the bane of communication period, pointing that out isn't good for you? Do you know people who communicate over social media then by traditional means are subject to depression more? Yeah go figure.

What did I say, I didn't talk shit about him, I said I pointed out things he did wrong. Which those were the things he did wrong. Not that his isn't capable of making a good product. He is a smart guy, he is capable of making good hardware if he had the budget to do it. Who's fault is that? His? Or AMD's inability to make money?

Oh its his fault right? What why do you "donate" your salary to AMD, it will help their R&D budget.

What no more talk about AI? yeah Strong AI is coming, in your damn dreams, probably can replace you with a robot and no one will notice.
Click to expand...

Well I can do more then draw and edit all my posts so I guess I am safe from a computer doing my work... you not so much. Your such a angry little person and lash out at anyone that doesn't agree with you or shows how you talk out of both sides of your mouth. You read a white paper and suddenly your a expert on everything. Your only always right in your own head and I wont be wasting more time with you as there is little point, your not even good entertainment anymore.
 
If there is anyone buying RTG it will be intel. But I don’t think Lisa is that type of person. She seems to have her head on straight and will likely improve RTG and put right people in charge and clean up the act. She did solid with Ryzen, atleast much better than any of her predecessors. Who knows what navi brings, hopefully its better but we don’t know. That’s just how I feel about RTG, over promise and under deliver and sadly Raja is to be blamed for that. I grew tired of their social media tactics, the rebellion crap. Don’t take me wrong I got Vega 56 for msrp and it does me freesync good. But It was a disaster of a launch. Not only overhype but drivers were a mess on launch.
 
Gideon said:
Well I can do more then draw and edit all my posts so I guess I am safe from a computer doing my work... you not so much. Your such a angry little person and lash out at anyone that doesn't agree with you or shows how you talk out of both sides of your mouth. You read a white paper and suddenly your a expert on everything. Your only always right in your own head and I wont be wasting more time with you as there is little point, your not even good entertainment anymore.
Click to expand...


I lashed out at you? Really sorry to hurt your feelings...... LOL.

Make decent arguments then, instead of broad generalizations and making things up what people never said.

You did this three times in the past 2 weeks, said I stated something that I never did. Its becoming a habit for you. Maybe you are a Strong AI, that can't work properly. Too much feelings......
 
it’s on AMD to retain the talent(From Intel and Raja). This will mean higher R&D expense as they offer higher salaries to remain competitive. Competition is great for employees. But the question is, will Lisa be willing to flood RTG with funding with the recent launch (and somewhat flop) of Vega compared to Nvidia, and will AMD be able to offer more than Intel? Interesting few years ahead of us.
 
NKD said:
If there is anyone buying RTG it will be intel. But I don’t think Lisa is that type of person. She seems to have her head on straight and will likely improve RTG and put right people in charge and clean up the act. She did solid with Ryzen, atleast much better than any of her predecessors. Who knows what navi brings, hopefully its better but we don’t know. That’s just how I feel about RTG, over promise and under deliver and sadly Raja is to be blamed for that. I grew tired of their social media tactics, the rebellion crap. Don’t take me wrong I got Vega 56 for msrp and it does me freesync good. But It was a disaster of a launch. Not only overhype but drivers were a mess on launch.
Click to expand...


Intel can't easily that will come into anti trust regulations, first off it would be buying from a direct competitor and they already have 70% of the graphics market by themselves.

She needs to find the right people first, not easy to do.
 
Dayman said:
it’s on AMD to retain the talent(From Intel and Raja). This will mean higher R&D expense as they offer higher salaries to remain competitive. Competition is great for employees. But the question is, will Lisa be willing to flood RTG with funding with the recent launch (and somewhat flop) of Vega compared to Nvidia, and will AMD be able to offer more than Intel? Interesting few years ahead of us.
Click to expand...


They can't fund R&D for RTG, they still need to increase R&D for CPU's, can't do both GPU's and CPU's its that simple. One or the other, not both.

Worse yet, if they want to snipe an employee they need to pay more, salary, benefits, share options etc. That is not an option, so what are they left with? Someone that is promising but has no track record.
 
razor1 said:
They can't fund R&D for RTG, they still need to increase R&D for CPU's, can't do both GPU's and CPU's its that simple. One or the other, not both.
Click to expand...

If what you are saying is correct, RTG will likely be in shambles for the next few years w/Intel and Raja likely poaching talent. I'm sure Raja already has his eyes on potential candidates, and its possible some have already made the jump.
 
Dayman said:
If what you are saying is correct, RTG will likely be in shambles for the next few years w/Intel and Raja likely poaching talent. I'm sure Raja already has his eyes on potential candidates, and its possible some have already made the jump.
Click to expand...


They are already in shambles, can't seeing it get much worse. If they scale down operations and go small die, its less risk, mid range and low end buyers are more price sensitive. This is why Polaris did decently for AMD, of course not as good as it could have if its power consumption was in the same league as its direct competitor, but better than Vega will ever do. To go up to the other cards people have to buy beefier power supplies, better cooling in their computers. Cost of total ownership is more for the higher end cards, not just the card cost.

This is what they did with HD3xxx series and it worked well for them when nV stood still.

If Lisa Su takes the same approach, they can do what they did with Zen, pile up the R&D for a couple of generations and then come back to the high end. Its a very risky move in the graphics world though cause the turn around time is much faster than CPU's.
 
razor1 said:
They can't fund R&D for RTG, they still need to increase R&D for CPU's, can't do both GPU's and CPU's its that simple. One or the other, not both.

Worse yet, if they want to snipe an employee they need to pay more, salary, benefits, share options etc. That is not an option, so what are they left with? Someone that is promising but has no track record.
Click to expand...

Sure it can.

Don't forget that AMD hasn't even yet release Raven Ridge which will no doubt be AMD's best selling product because it will end up in prebuild PCs (Dell, HP, Lenovo, Acer, etc.)

Most people buying Summit Ridge right now are enthusiasts who build their own PCs.

Also, for Intel, increasing spending on research/development will quickly run into diminishing marginal returns.

Dayman said:
If what you are saying is correct, RTG will likely be in shambles for the next few years w/Intel and Raja likely poaching talent. I'm sure Raja already has his eyes on potential candidates, and its possible some have already made the jump.
Click to expand...

RTG is already in shambles. Raja's "leadership" has been a failure.

It took two years for RTG to release Radeon RX Vega 64, which is basically a higher clock Radeon R9 Fury X with huge increase in power consumption.
 
_mockingbird said:
Sure it can.

Don't forget that AMD hasn't even yet release Raven Ridge which will no doubt be AMD's best selling product because it will end up in prebuild PCs (Dell, HP, Lenovo, Acer, etc.)

Most people buying Summit Ridge right now are enthusiasts who build their own PCs.

Also, for Intel, increasing spending on research/development will quickly run into diminishing marginal returns.
Click to expand...

Any money the get from Zen, platform and CPU, has to go to R&D for CPU. They need to be focused on what comes out after Zen, Zen 2, Zen 3, the next CPU architecture. That is only 3-4 years away, they need to fund it now.

AMD is still in a tough spot, damned if they do damned if they don't. They need to weigh the risks of continue the moment of a product that can somewhat compete in the short term vs. a long term goal of getting a GPU architecture that will keep up with competition which is a major unknown at this point.


RTG is already in shambles. Raja's "leadership" has been a failure.

It took two years for RTG to release Radeon RX Vega 64, which is basically a higher clock Radeon R9 Fury X with huge increase in power consumption.
Click to expand...


GCN was all they can do with no funds, where are they going to get another architecture from? Its getting more expensive each generation to design and manufacture these GPU's.
 
razor1 said:
Any money the get from Zen, platform and CPU, has to go to R&D for CPU. They need to be focused on what comes out after Zen, Zen 2, Zen 3, the next CPU architecture. That is only 3-4 years away, they need to fund it now.

AMD is still in a tough spot, damned if they do damned if they don't. They need to weigh the risks of continue the moment of a product that can somewhat compete in the short term vs. a long term goal of getting a GPU architecture that will keep up with competition which is a major unknown at this point.





GCN was all they can do with no funds, where are they going to get another architecture from? Its getting more expensive each generation to design and manufacture these GPU's.
Click to expand...

Thats partially true. They already did pretty decent with the budget they had for zen, now if they keep selling zen and make more profits part of it is guaranteed to go to graphics division.
 
NKD said:
Thats partially true. They already did pretty decent with the budget they had for zen, now if they keep selling zen and make more profits part of it is guaranteed to go to graphics division.
Click to expand...


Its not guaranteed to go to the GPU division, they need to have multiple teams again on the CPU side too. AMD is a shell of itself from when they had Athlon 64, remember they lost a lot of engineers once they changed direction on CPU design with automated cell design. They have to get that back too. Just like how Intel rolled out coffee lake on 14nm, when 10nm failed, they had another team on that while the main design team moved on to something else. AMD can't bet on a one trick pony anymore in either GPU or CPU. Otherwise its just hand to mouth type of going, which no one will be comfortable with. Either expand the CPU or expand the GPU divisions, can't do both otherwise if CPU falls behind again, back to square one. Can't have that happen, it would be at least 5 years of turmoil again.
 
Gideon said:
Well I can do more then draw and edit all my posts so I guess I am safe from a computer doing my work... you not so much. Your such a angry little person and lash out at anyone that doesn't agree with you or shows how you talk out of both sides of your mouth. You read a white paper and suddenly your a expert on everything. Your only always right in your own head and I wont be wasting more time with you as there is little point, your not even good entertainment anymore.
Click to expand...

He is here to give his knowledge and/or opinion. He can be right or wrong as everyone else. What is the problem? That he doesn't say what you want to hear? He is not here 24/7 insulting those that don't agree with him. Others are who are calling him "angry little person".
 
Last edited:
NKD said:
If there is anyone buying RTG it will be intel. But I don’t think Lisa is that type of person. She seems to have her head on straight and will likely improve RTG and put right people in charge and clean up the act.
Click to expand...

So the same person that ruined RTG and forced Koduri to leave is the same person that will save RTG? Interesting perspective.

_mockingbird said:
Don't forget that AMD hasn't even yet release Raven Ridge which will no doubt be AMD's best selling product because it will end up in prebuild PCs (Dell, HP, Lenovo, Acer, etc.)

Most people buying Summit Ridge right now are enthusiasts who build their own PCs.
Click to expand...

AMD's own predictions paint a bad next quarter, with expected double-digit decreases in both sales and revenue. It seems to me that Raven Ridge is not that magic savior, as weren't EPYC, Summit Ridge, Vega, Polaris,...

Summit Ridge got momentum because it mostly competed with older Kabylake and Broadwell-E models. Many reviews compared 8-core RyZen with 4-core Kabylake. Raven Ridge no longer has that core-count advantage compared to Kabylake-R. AMD doesn't have anything similar to the new Kabylake-G series, and 10nm CanonLake are coming soon.
 
Last edited:
lulz. I read it yesterday and kyle didn't post so I thought it was fake news.
 
ecmaster76 said:
Damn, this forum is DEAD
https://www.tweaktown.com/news/60959/roy-taylor-leaves-amd-studios-gets-reshuffled/index.html

Roy Taylor left AMD on Wednesday and not a peep here yet :confused:

Kyle, are you excited that your best friend's going to have a lot more free time?
Click to expand...

Not so much dead as no reason for the "others" to do a happy dance. :D Cannot say I am surprised, his best contribution was often cut and sell what you can. (He did help keep AMD afloat so, I will give him that.)
 
Algrim said:
Because you made the claim. Lisa Su has more to do with keeping AMD afloat than some marketing manager who blundered as often as Roy Taylor did.

Extraordinary claims require extraordinary evidence.
Click to expand...

Once again, why would I care?
 
Algrim said:
You cared enough to post.
Click to expand...

LOL! LOL! LOL! Thank you for the laugh, I literally did LOL! Ultimately, once again, why would I care? LOL! Oh well, be interesting to see who they get as a replacement but, it will not stop me from buying all AMD hardware for my personal builds.
 
ManofGod said:
LOL! LOL! LOL! Thank you for the laugh, I literally did LOL! Ultimately, once again, why would I care? LOL! Oh well, be interesting to see who they get as a replacement but, it will not stop me from buying all AMD hardware for my personal builds.
Click to expand...

No one is interested in stopping you from buying AMD products. What you do with your money is none of my or others concern. What interests me is why you claim Roy 'saved' AMD and why you would care enough to post this in a thread that is replete with evidence to the contrary.
 
Algrim said:
No one is interested in stopping you from buying AMD products. What you do with your money is none of my or others concern. What interests me is why you claim Roy 'saved' AMD and why you would care enough to post this in a thread that is replete with evidence to the contrary.
Click to expand...

Who knows, maybe I am confusing one person with another but, I really am not going to bother taking the time to find out. What was his job exactly?
 
ManofGod said:
Who knows, maybe I am confusing one person with another but, I really am not going to bother taking the time to find out. What was his job exactly?
Click to expand...
Maybe you are thinking of former CEO Rory Read? I'd agree he did a lot to keep AMD afloat

Roy Taylor was AMD's chief shit poster who they unfortunately picked up from NVidia. Arguably he did a good job of keeping NV afloat even after joining AMD.

Of particular infamy, Kyle called him out and they had a public disagreement

There is the time [H] didn't get a Fury Nano 'cause they didn't review Fury X as kindly as Roy liked:
https://www.hardocp.com/article/2015/09/09/amd_roy_taylor_nano_press/

In addition to that article, this is another this very thread is the comments section for (link on page one lol)

He'd been largely muzzled the last year or two but between him and Raja there's definitely been a bad taste in a lot of people's mouths about how AMD marketed its GPUs lately. Hopefully the housecleaning is in full swing
 
Last edited:
ecmaster76 said:
Maybe you are thinking of former CEO Rory Read? I'd agree he did a lot to keep AMD afloat

Roy Taylor was AMD's chief shit poster who they unfortunately picked up from NVidia. Arguably he did a good job of keeping NV afloat even after joining AMD.

Of particular infamy, Kyle called him out and they had a public disagreement

There is the time [H] didn't get a Fury Nano 'cause they didn't review Fury X as kindly as Roy liked:
https://www.hardocp.com/article/2015/09/09/amd_roy_taylor_nano_press/

In addition to that article, this is another this very thread is the comments section for (link on page one lol)

He'd been largely muzzled the last year or two but between him and Raja there's definitely been a bad taste in a lot of people's mouths about how AMD marketed its GPUs lately. Hopefully the housecleaning is in full swing
Click to expand...

Ah, that would do it, thanks.
 
razor1 said:
Damn anyone that thought Roy Taylor was good for AMD, I was going to post something on that lol.

Well not bad he got released form both nV and AMD, says something that he won't be working in the graphics industry anymore, quick Intel, Raja, pick him up, he will be good for you!
Click to expand...
I had nothing against the guy but i figure he wasn't hard to replace either...as in maybe they dont even bother...AMD is probably smart to make huge changes and put money to better use
 
primetime said:
I had nothing against the guy but i figure he wasn't hard to replace either...as in maybe they dont even bother...AMD is probably smart to make huge changes and put money to better use
Click to expand...


He was bad marketer man, he did some real shady shit at nV too, when a marketer can't give a straight answer their products or give reasons for why people should buy their products or has to talk about the competition is no longer focused on gaming even though gaming is their biggest market. All the while knowing they were going to get stomped on. Its just bad marketing to open their mouths, just let the product come out with no fan fare.

And yeah AMD doesn't need to market things right now on graphics, put that money in getting engineers. They should get rid of all of their marketing teams and outsource it to a marketing company when they need to. Have well spoken engineers or have Lisa Su do about new products. Roy Taylor left AMD looking slimy, not a good look.

This was a gem when he worked at nV

http://news.softpedia.com/news/Nvidia-039-s-Roy-Taylor-Nobody-Cares-About-ATI-85417.shtml

In a recent interview carried by tech website Tech Radar, Nvidia's vice president of content business development, Roy Taylor, claimed that nobody really cared about AMD lately, except maybe for the Brits. Taylor supported his allegations with market share charts that did not even include information about ATI.
Click to expand...


These were the comments and marketing strategies he had just before he shifted over to AMD lol. If no one cares about ATi wtf did he go join that team lol?
 
Last edited:
You must log in or register to reply here.
Back
Top