The free-to-play model is working out extremely well for game developers, particularly in Asian territories. According to the latest numbers from Nielsen’s SuperData, 2018 was the biggest year for digital games and interactive entertainment due to F2P games, which earned 80% of the revenue. While traditional titles still performed well, F2P led the race with $87.84 billion in earnings. The digital market pulled in $109.8 billion throughout 2018, up a strong 11% year-over-year and sending clear signals to publishers like EA, Activision-Blizzard, Ubisoft, Tencent and Nexon that their live service plans are working. Asian territories fueled these billions and the region generated the lion's share of earnings for the segment. Conversely, areas like North America and Europe prefer bigger buy-to-play games like Red Dead Redemption 2, PUBG, and Black Ops 4.