for yellow page advertising purpose, what's the generic term of phishing?

Happy Hopping

Supreme [H]ardness
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We prefer a few words, as short as possible that an average person can understand, so when these people got hack in on their PC, they can look up the Yellow page and see the service listed under the ad. itself.

what's the best way to describe or phrase it?
 
identity theft?

phishing doesn't mean they were hacked, they were tricked and gave up their own info to the wrong people.
 
I thought of that one. Those computer illiterate people, they don't know what identity theft is, they can't relate that term
 
they may not understand how it happens, but I'm fairly certain most people know what Identity Theft is
 
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