Facebook's Watch Goes up Against YouTube for Ad Dollars


Jun 22, 2008
Facebook recently launched Watch, a new video service set to compete with YouTube for ad revenue. More users are viewing videos on their phone and tablets and moving away from the TV set. As those users find other means to get the videos, the ad companies are pushing the budgets towards those platforms. The company suggests that their service is more "personal" and "community-oriented" from the competitors.

Americans spend more than 73 minutes a day watching digital video, up more than 7 percent from last year, according to eMarketer data. TV watching has dropped 2 percent from last year to 244 minutes a day, a trend that is expected to continue.