CNBC is reporting that Facebook CEO Mark Zuckerberg announced during the annual F8 Developer Conference today, that they are launching a new dating feature. The opt-in feature will allow users to make a dating profile that friends won't be able to see, as well as match users with people they are not already friends with. Interesting note in the article is that shares of dating company Match dropped 22% upon the announcement. Quite surprising that people would be willing to hand Facebook even more of their personal info in my opinion. "It mirrors the way people actually date, which is usually at events and institutions that they're connected to," chief product officer Chris Cox said during the F8 conference.