Facebook Adapting Its News Feed To Your Connection Speed

[HardOCP News]

Facebook says that by using a handful of magic tricks and few trade secrets, your news feed will now adapt to your connection speed in an attempt to get rid of "spinners and gray boxes."

Previously, all story ranking for News Feed occurred on the server. After the server-side ranking, batches of stories were sent to the client and then displayed exactly in that order. This architecture had limitations — for example, people in emerging markets frequently saw a feed full of spinners and gray boxes because the stories and related media were sent across the network without taking into account the quality of the connection.

 

[Darunion]

or will they push more adds in higher quality if you have a good connection?

 

[Gweenz]

or will they push more adds in higher quality if you have a good connection?

Bingo, that's the flipside of the coin.