Will it play Crysis?
Not with the current drivers, you have to use a leaked beta with a regedit hack, then force monitor refresh with a 3rd party program and install a mod that fixes the black screen bug... but it's not that hard to do.
Oh wait, the GTX 690 is not made by ATI...
Back to $1200. At $1050 I'd bite, not at 1200.
I guess it's like someone who's willing to spend $105k on a certain sports car but not $115k. I can see your point. Then again, $150 (in your example) or $10k in my example is still $150 or $10k.Because $150 matters a whole lot at the bargain price of $1200. When you're in the $500+ range I'd say that a hundred or two hundred more is pennies. Anyone seriously considering this card doesn't give a rats ass about money.