OCing is nice, but it's not my primary concern, and I'm just going to use air cooling. Jet.com has a 15% off deal for new customers, and they've got the 980 ti FTW priced at around $650, so that'd put the card at $600. I could also grab the Classified for $700/dlvd from B&H. In this scenario, is the Classified worth $100 more than the FTW? I'm in California, and neither Jet nor B&H charge sales tax on sales to CA addresses, so that's something that makes them more desirable than Newegg or Amazon.