Elon Musk is wanting to keep Tesla in the news as much as possible and his latest stunt is a tweet telling his loyal followers that the next software update will have Easter Eggs in the way of Atari games. The games to be included haven't been identified, but they will be able to be played on the center console. Further, he put out a tweet to game developers asking them to consider applying to Tesla to create games for his cars. I guess this is his way of segmenting his cars. Just ahead of Tesla’s second-quarter earnings call, CEO Elon Musk gave customers a heads up that Atari games will be part of the car’s latest software update.