EA has no idea how to nurture a franchise and do well by it even in rough times. There's a reason WoW still exists. Can you imagine EA execs changing decades of established procedures to milk game franchises until they are bled dry to instead play a long and frankly more dangerous game of banking on a game having long term staying power? Let's put it this way, I'll believe it when I see it. EA isn't capable of curating the Counter Strike community. They aren't capable of handling DOTA2, LoL, or even PUBG. I'm trying to imagine EA engaging with the rabid and sometimes angry player base of a game like PUBG and actually TRYING to make it work. But it's like trying to imagine an impossible alternative universe. Like... Disney ever doing anything right with the Star Wars franchise. They just aren't the right group to understand how to manage it.