EA "Respawns": Company Up 16% as Apex Legends Reverses Entire Loss

Discussion in '[H]ard|OCP Front Page News' started by Megalith, Feb 9, 2019.

  1. Megalith

    Megalith 24-bit/48kHz Staff Member

    Messages:
    12,890
    Joined:
    Aug 20, 2006
    A truck loaded with hookers and blow may be headed to Respawn Entertainment, as the Titanfall dev’s latest effort, Apex Legends, has exceeded the industry’s wildest predictions, gaining an insane 10 million players in 72 hours, besting Fortnite’s record. EA suffered a historical drop after admitting its revenue miss of $1.61 billion earlier this week, but the publisher is back on its feet and trading at over $96 all thanks to Respawn’s Battle Royale title. Amusingly, Respawn revealed EA “"had no hand” in Apex Legends’ development; the publisher was supposedly too afraid to even pre-announce the title.

    Not to be throwing EA under the bus, but this wasn’t the game they were expecting. I had to go to executives and show it to them and explain it and…not convince but more “Hey, trust us! This is the thing you want out of us.” As a corporation, they can only quantify based on past data and they’ve never done anything like this before. There’s a giant rainbow question mark over revenue projections for this game. They’re like “We don’t know! We can’t predict.” This is a game we had to say “This is what we want to do. Help us get there.” They had no hand in development or anything about this game.
     
    zrikz and dvsman like this.
  2. STEvil

    STEvil 2[H]4U

    Messages:
    2,794
    Joined:
    Oct 17, 2000
    watch the player count over time. can pretty much guarantee it will drop
     
    5150Joker likes this.
  3. KazeoHin

    KazeoHin [H]ardness Supreme

    Messages:
    7,743
    Joined:
    Sep 7, 2011
    Well well well

    Looks like when you make a good (not great) game, don't waste LITERALLY Millions of dollars on marketing and promotion and instead save and reinvest into the product, you get returns!



    Shock fucking horror. Who would have guessed?
     
  4. IRSmurf

    IRSmurf 2[H]4U

    Messages:
    2,321
    Joined:
    Apr 1, 2007
    Apex is the first battle royale that knocks my socks off. It's damn good. It came from a competent shooter and uses a modified Source engine. It runs well, mobility is high, and a lot of the guns feel great and predictable.

    Your abilities can be used for yourself, but some of them can also be shared with your team or even used by the enemy. There are no I-win-buttons here, like Overwatch. The respawn mechanic is good, the balloons that allow you mini-redeploy are great and... I can't heap enough praise on this game. Go play it.

    Sounds like the best thing EA can do is invest wisely, early and then keep their hands off it.
     
  5. Twisted Kidney

    Twisted Kidney 2[H]4U

    Messages:
    3,480
    Joined:
    Mar 18, 2013
    You know, the internet is made of scuttlebutt, bullshit and fuddle-duddle. This is an era when advertising could be cheaper and smarter than ever yet still we see games where over half of the budget is spent on not the game.
     
  6. German Muscle

    German Muscle [H]ardness Supreme

    Messages:
    5,725
    Joined:
    Aug 2, 2005
    Once the new wears off it will settle and show the real numbers.

    I wasnt a huge fan of Apex but i havent uninstalled it yet. I do much prefer Ring of Elysium which after playing for a few hours of gameplay i uninstalled pubg.
     
    5150Joker likes this.
  7. Nolan7689

    Nolan7689 [H]ard|Gawd

    Messages:
    1,156
    Joined:
    Jun 5, 2015
    He’s trying to play nice and claim he’s not throwing EA under the bus but all I read was “we developed this in secret because we knew our corporate overlords would fuck us in the ass. We then pleaded them to not modify the game and trust in their developer.”

    The industry is fucked.
     
  8. tetris42

    tetris42 [H]ardness Supreme

    Messages:
    4,425
    Joined:
    Apr 29, 2014
    If management walks away with one lesson from this, it's "Battle Royale is the answer to everything." I'm not optimistic either.
     
    babochee, Maxx, msshammy and 16 others like this.
  9. alamox

    alamox Gawd

    Messages:
    598
    Joined:
    Jun 6, 2014
    the game is great, i am having a blast, but ofc origin's crappy launcher i am having loads of issues.
    looks like EA finaly got their esport cow.
     
  10. Shmee

    Shmee [H]ard|Gawd

    Messages:
    1,147
    Joined:
    Sep 12, 2014
    To be fair, EA gave them to space to make it in secret. I am guessing not that many devs have that kind of freedom. They told EA to go away, and they did.
     
    Grimmyn likes this.
  11. piscian18

    piscian18 [H]ardForum Junkie

    Messages:
    11,053
    Joined:
    Jul 26, 2005
    I have to admit watching the gameplay, it appeals to me more stylistically than any previous battle royale. It seems more mature and team focused, like esports was their target audience and not tweens on twitch.
     
  12. skydriver

    skydriver [H]Lite

    Messages:
    127
    Joined:
    Jan 12, 2015
    If it gets them more/some Titanfall 2 sales I'm for it! Thats a great game that they got screwed on...good for them.
     
    Nolan7689 likes this.
  13. mord

    mord Limp Gawd

    Messages:
    372
    Joined:
    Mar 8, 2005
    Now that its successful, EA will be all over it. Expect the studio to be disbanded within 18 months.
     
    Poseidons Kiss, bbf, babochee and 6 others like this.
  14. Dregan73

    Dregan73 Limp Gawd

    Messages:
    235
    Joined:
    Mar 10, 2007
    one would think that maybe EA could learn from this success and in the future give developers some room to breath and leave them the fuck alone, but knowing EA they will be back to there usual shit in a few weeks and find some way to fuck it up
     
    steakman1971 and N4CR like this.
  15. KazeoHin

    KazeoHin [H]ardness Supreme

    Messages:
    7,743
    Joined:
    Sep 7, 2011
    That's EXACTLY what management is going to learn from this.
     
    PestXs, bbf, AceGoober and 3 others like this.
  16. Zarathustra[H]

    Zarathustra[H] Official Forum Curmudgeon

    Messages:
    27,052
    Joined:
    Oct 29, 2000
    Sadly they are inevitably going to take the wrong lesson from this, credit its success entirely on having a Battle Royale mode and Battle Royale all the things.


    upload_2019-2-9_19-24-33.png


    Just wait, pretty soon NBA Live 2019 will get a Battle Royale mode :p
     
  17. Krenum

    Krenum [H]ardForum Junkie

    Messages:
    14,920
    Joined:
    Apr 29, 2005
    Well, even a broken watch is right twice a day.
     
    5150Joker likes this.
  18. Zion Halcyon

    Zion Halcyon 2[H]4U

    Messages:
    2,146
    Joined:
    Dec 28, 2007
    Now can we get someone to make a secret Star Wars game?
     
  19. Krenum

    Krenum [H]ardForum Junkie

    Messages:
    14,920
    Joined:
    Apr 29, 2005
    Battle Royal Star Wars? You better believe its being made. Talk about peas & carrots, instead of hauling hookers and blow with trucks , they'll be doing in with train cars.
     
    haste., Grimmyn and tetris42 like this.
  20. Nolan7689

    Nolan7689 [H]ard|Gawd

    Messages:
    1,156
    Joined:
    Jun 5, 2015
    That’s not exactly fair....respected developers should typically have freedom rather than it being the outlier
     
  21. skydriver

    skydriver [H]Lite

    Messages:
    127
    Joined:
    Jan 12, 2015

    I swear I read somewhere they were kinda forced to scrap TF3 and let this (version of Apex) out. Ive feared EA closing this studio down, maybe they can still milk them some more :( but they are still around... their is that...:)
     
  22. andrewaggb

    andrewaggb Limp Gawd

    Messages:
    385
    Joined:
    Oct 6, 2004
    So far I've found Apex fun-ish. I'm not big on battle royale because I die too much :). I still miss the wall run and double jump from titanfall. It'll be interesting to see how they monetize it. Fortnite's season passes and dances and other lame stuff are a pretty smart way to go. Maybe they'll go rainbow six style and you pay for new legends (operators).
     
  23. alamox

    alamox Gawd

    Messages:
    598
    Joined:
    Jun 6, 2014
    you still have plenty of subtile movements that makes your character agile, dash+crouch then jump increase leap and speed, jump to a ledge and let go of forward and your char will hang at the ledge to sneak a peak, hold jump on a wall and you will climb a bit more, it's quite good actualy
     
  24. viscountalpha

    viscountalpha 2[H]4U

    Messages:
    2,515
    Joined:
    Oct 16, 2011
    Where's my battle royale FIFA with an exploding soccer ball?
     
    AceGoober, Verado, Grimmyn and 3 others like this.
  25. Krenum

    Krenum [H]ardForum Junkie

    Messages:
    14,920
    Joined:
    Apr 29, 2005
    Just watched a gameplay video. Looks boring as shit.

    Are all these BR games the same? Spend 15 min gathering weapons & Equipment until the "ring" is small enough that you have to fight? I don't get it. Give me UT99 or Quake any day.
     
  26. HockeyJon

    HockeyJon [H]ard|Gawd

    Messages:
    1,038
    Joined:
    Dec 14, 2014
    It’s amazing how many more players you attract when your chief designer doesn’t say things like “don’t like it, don’t buy the game, I don’t care”.
     
    Venos, Verado and wootius like this.
  27. NWRMidnight

    NWRMidnight Limp Gawd

    Messages:
    172
    Joined:
    Oct 23, 2010
    UT99 for the win!
     
    Burticus, N4CR and Krenum like this.
  28. Nolan7689

    Nolan7689 [H]ard|Gawd

    Messages:
    1,156
    Joined:
    Jun 5, 2015
    I thought that was called dodgeball?

    Wait....okay. Rockstar made a very well done and well reviewed table tennis game in 2006. Where the hell is our true to life simulation dodgeball game?
     
  29. Hakaba

    Hakaba Gawd

    Messages:
    526
    Joined:
    Jul 22, 2013
    This is the best and worse thing they could have done... on one hand they apparently knocked it outbid the park, the down side the sequal and beyond will be shit. They will be sold out/disbanded and classified as a failure.
     
  30. maxius

    maxius 2[H]4U

    Messages:
    3,373
    Joined:
    Dec 17, 2001
    EA didn't pre-announce Apex Legends because Anthem
     
  31. NickJames

    NickJames [H]ardness Supreme

    Messages:
    6,526
    Joined:
    Apr 28, 2009
    It's a fucking battle arena with extra steps. I honestly don't get the hype with these Battle Royale games, they're uninspired trash. Back in my day we loaded up a game, joined "24/7 Dust" and fragged till our hearts content without being put through 3 or 4 different loading screens every 5 minutes.
     
  32. N4CR

    N4CR 2[H]4U

    Messages:
    3,372
    Joined:
    Oct 17, 2011
    That's called 'worlllstar' mode.
     
  33. oopspowsurprise

    oopspowsurprise [H]Lite

    Messages:
    97
    Joined:
    Jan 21, 2012
    Saying that EA didn't have a hand in its development means that there are incompetent folks at EA........ stock rises?
     
    Grimmyn likes this.
  34. maxius

    maxius 2[H]4U

    Messages:
    3,373
    Joined:
    Dec 17, 2001
    it means EA is willing to let some of their developers succeed or fail on their own merits w/o interference. For fucking EA it is a god damn change form their S.O.P. buy dev once they make a failure big enough with ea's influence close them
     
    Last edited: Feb 9, 2019
  35. Flogger23m

    Flogger23m [H]ardForum Junkie

    Messages:
    9,437
    Joined:
    Jun 19, 2009
    Sometimes it amazes me what they use for advertising. "Esports" teams, Hollywood celebrities, talk show hosts. I don't even know who 90% of these people are or what their relevance to gaming is. I can see the esport guys if it is an online game at least, but the other two? I suppose it must work on some level. For whatever reason people are obsessed with these clowns (actors and whatnot).
     
    Krenum likes this.
  36. focbde

    focbde Gawd

    Messages:
    512
    Joined:
    Jan 31, 2008
    Which, if true, shows how idiotically fickle and broken the U.S. stock market really is.
     
    GSDragoon likes this.
  37. Bigshrimp

    Bigshrimp Limp Gawd

    Messages:
    272
    Joined:
    Oct 7, 2009
    This just proves that EA shouldn't be involved in any part of the development of games. They are cancer otherwise.
     
  38. Hakaba

    Hakaba Gawd

    Messages:
    526
    Joined:
    Jul 22, 2013
    Ehh not a bad game, enjoy it more than pubg and that garbage fortnite.
     
  39. 5150Joker

    5150Joker 2[H]4U

    Messages:
    2,885
    Joined:
    Aug 1, 2005
    EA is in control, they will fuck it up no doubt.
     
  40. Full Otto

    Full Otto [H]Lite

    Messages:
    98
    Joined:
    Jun 2, 2017
    That's exactly the point. Why market to "Gamers" that already know what's up. You want to pitch it to peeps who have no idea what you're on about, on the off chance you'll hook someone new. The only thing even close to stealing your competitors customers is creating a new customer that will view you as their "first".

    Gaming is growing like crazy, they're just trying to grab their piece of the pie. This is the way you do that.
     
    GoldenTiger likes this.