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Ever wonder why so many developers these days are adding microtransactions to their games? Electronic Arts says that its Ultimate Team modes bring in $650 million a year all by themselves.
The Ultimate Team modes in EA's FIFA, Madden and NHL franchises are now earning around $650 million in annual revenue - half of all sales generated by the extra digital content released to accompany the publisher's games. "We've been a leader in driving digital extra content for games, which really drives the profitability of this business," he said. That extra content includes products like a Season Pass for Star Wars Battlefront, say, or map-packs for the Battlefield series, but the biggest contributor - by far - is Ultimate Team.
The Ultimate Team modes in EA's FIFA, Madden and NHL franchises are now earning around $650 million in annual revenue - half of all sales generated by the extra digital content released to accompany the publisher's games. "We've been a leader in driving digital extra content for games, which really drives the profitability of this business," he said. That extra content includes products like a Season Pass for Star Wars Battlefront, say, or map-packs for the Battlefield series, but the biggest contributor - by far - is Ultimate Team.