According to DRAMeXchange, tight supply conditions that have characterized the DRAM chip market throughout 2017 are expected to persist for much of 2018, with suppliers planning only limited capacity additions. Suppliers will likely adjust their product mixes to allocate more production capacity to server DRAM in 2018 due to increased demand for data center building by technology giants such as Google, Facebook, and Amazon. DRAMeXchange also said that prices for mobile DRAM chips are forecast to rise 10 to 15 percent in the fourth quarter, outgrowing the overall DRAM market, as OEMs ramp up production of smartphones. The expected increase will move mobile DRAM prices past PC DRAM prices for the first time this year, the firm said. DRAM prices have risen consistently throughout the year amid a shortage and higher demand created by their use in a greater number of products.