Dolby Labs Is Using Biosensors to Learn How We’re Reacting to Movies and Shows

Discussion in '[H]ard|OCP Front Page News' started by Megalith, Mar 19, 2017.

  1. Megalith

    Megalith 24-bit/48kHz Staff Member

    Aug 20, 2006
    I am pretty sure that you can gauge how exciting or crappy a movie is just by observing the viewer, so I am not sure what the real merit of Dolby’s tech is here aside from showing a fancy thermal image of someone and their heart rate. The company claims that this data can provide insight for developing better content, but it is worse than I thought if creatives can’t even determine how a piece of writing would affect someone emotionally.

    …Dolby scientists are studying how we react to what we’re watching. Inside a makeshift, sound-proofed living room, a woman sat on a leather couch wearing a 64-channel EEG cap, a type of bio-medical cap that’s commonly used to measure the electrical activity generated by neurons in the brain. On her wrist was a tracker measuring heart rate and galvanic skin response (or, sweat); she also had a pulse oximeter on her fingertip. A thermal imaging camera was pointed at her. This is how Dolby is trying to “better understand the human experience,” according to Poppy Crum, chief scientist at Dolby Labs.
  2. TorxT3D

    TorxT3D Gawd

    Apr 30, 2006
    Antipiracy measure blanketed by faux human studies.
  3. katanaD

    katanaD Gawd

    Nov 15, 2016
    so.. another reason not to go to the theater??
  4. NickJames

    NickJames Viagra Required

    Apr 28, 2009
    I'd wear this if it meant less shitty movies and my tickets were free.