BF Hardline wasn't even a DICE game, it was developed by Visceral if I remember right. It was also the BF game no one asked for(that seemed like a halfassed stop-gap just to get something out the door to try and compete with COD). BF1 was "ok"(the SP campaign was fucking terrible with that Iron Man shit among other things)but had a massive content drought post launch that basically killed most of the player base off out of boredom. Hardline I didn't buy because cops and robbers for battlefield just seemed dumb, BFV I didn't buy because Patrick Soderlund said not to. I've bought every other BF game and expansion/DLC for them on PC.I think both the marketing and production of the game feel very out of tune with the Battlefield demographic. Classical, large scale warfare enthusiasts. Not adding women per-say, thats just a natural evolution in gaming trends but like you said the trailer seemed very out of character for a Battlefield game, even the maps I do like seem clunky and poorly designed. The Classes are funky. Everything seems antithetical to even something as recent as Battlefield 4. I can't help but wonder if this is even the same group of developers and producers from BF4 and BFBC2. One of the reasons I skipped out on either Battlefront is that they admitted during the development process that both games were largely developed by devs traditionally assigned to post launch DLC.
It feels like everything post BF4 has had a made a serious directional shift. BF4 was buggy as shit I didnt even bother with it until the first big patch but still design and tone were reasonably consistent with previous games.
And yeah, including female player models in the multiplayer game isn't a big deal at all, and no one complains about them in R6S or CoD. But when the marketing is constantly trying to beat me over the head with how much of a piece of shit they think I am... I'm not gonna give them my money, even when the game has been discounted.