My brothers are non-technical. They managed to get Ubuntu up and running on a laptop. That amazed me. The installers have come so very far. ...
Anyhow, if Linux has a 1% market share, that is amazing. I thought OSX had a market share around 5% for sake of comparison.
I just installed the latest Ubuntu. As far as any newbie would be concerned, it displays garbage (esoteric text) on the installation, when booting up, and when exiting. There is absolutely no excuse for that, and Ubuntu is the most reputable newbie-friendly Linux distro. Linux people don't even get simple stuff right, which is why Linux market share doesn't exceed the masochistic experimenter demographic.
To be fair, even if Linux were "perfect", it still wouldn't exceed 1% of the market. They'd still need millions of dollars to spend on marketing. But, even that wouldn't be enough. Apple has a polished OS and they spend millions on marketing, yet Apple OS X would still be at about 1% if not for the success of Apple's other products which carries Mac OS X.
Compatibility is king, and that is Windows. Windows will stay king until the OS no longer matters (everything runs on everything).
it displays garbage (esoteric text) on the installation, when booting up, and when exiting. There is absolutely no excuse for that
I've used Ubuntu on and off since 5.10. All I have to say is it has come a LONG way.
Lots of free programs grow like firefox without advertisement. There is more wrong with linux then just lack of advertising. Maybe the problem is linux proponents come up with bad things to advertise. For 99% of desktop users who will never change the source code they do not care if you can compile your own kernel or if it is open source. And at the end of the day the best solution is one OS that does it all. So linux needs to come up with better applications that can make it an all inclusive package that is easy to use and extremely productive.