Honestly for NEC their current 30 inch is retailing for over 2k so around 2k is appropriate for their new one unless they want to start selling more and try to edge out Dell. Dell would be insane though to sell this for 2k or over. Anything more and people will just go for the NEC and even around that range people still might go for NEC. Then there is the HP which is undercutting Dell anyway but does provide a minimum window of $1300 for the 3011 as the 3011 will definitely sell for more as it offers more. Really the only window that makes sense is the one where the 3008 occupies which is the $1600 to $1700 range.