Who cares what it would cost to build an equivalent PC? It's not a PC; it's a console, which means the relevant question is "what does this do for me that a PS4 pro doesn't?" The answer is play 4k discs...and cost another $100. Don't get me wrong...it's a beautiful piece of hardware. The problem is $499 is suicide, no matter what they put in the box. They simply don't have the games to justify $100 over a PS 4 pro.