Let's chalk this one up to Captain Obvious because even a blind monkey could figure this one out, however, research company Kagan is confirming what all of us know by releasing information that shows costs are driving people to cut the cord from paid cable. They show that the average bill has increased by 74% since 2000 and combined with stagnant wages it is the major reason for so many cutting the cord. Also, analyst Amy Yong is predicting the cable companies are going to report 510K subscription loses in the first quarter of this year. I know I have confirmation bias, but this is really good news for us streamers because in the long run we made the right choice and we're reaping the benefits of the greed of cable companies. If it wasn't for them raising prices so much we wouldn't have so many affordable streaming choices today. The law of unintended consequences is hitting the cable companies hard. Pay TV has become dramatically less affordable since 2000, research company Kagan, S&P Global Market Intelligence notes, with the average bill increasing in price by 74%, even adjusted for inflation.