Yep - Crucial Ballistix Tracer. I had those in the DDR2 days and thought it was neat how they'd light up and cycle as the RAM was accessed.
This is just...idk. I thought people were over the whole "bling your case with cold cathodes and lights" phase but I guess there's still those out there willing to pay extra for RGB motherboards, RGB fans, RGB keyboards, RGB mice, and now RGB RAM.
I have an open bench case and use LED fans. It's my desk lamp, since I keep my room dark.