They are going to charge the most they can for what they can, end of story. They managed to sell something like 91% of all the 3000 series CPU’s they made that is insanely good numbers. They will aim for the same with the 4000’s, the lower the volume of a part they make the more they are going to charge for it, it maximizes profit for that part while minimizing demand. They don’t have an infinite supply and their production runs are limited they have to drive people to the products they want to move.Of course they are going to charge $1200 for a card if their offering is faster than Nvidia's offering at $1200. Or they'll charge $1000-$1100 and make Nvidia charge less.
Do you think if their Ryzen chips are faster than Intel's at gaming that they would still be cheaper with more cores than Intel's offering? They would never charge over 1K for a consumer grade cpu.. cough... fx-60 cough.