This is an attempt to help you conserve data on your mobile plan from Comcast's Xfinity. It is 100% for your own good. I repeat, this is to help YOU. Of course if you want to pay for 720p, you can still get that too right now for free, but you will have to pay for it later this year. Video resolution To help you conserve data, we've established 480p as the standard resolution for streaming video through cellular data. This can help you save money if you pay By the Gig and take longer to reach the 20 GB threshold if you have the Unlimited data option. Later this year, 720p video over cellular data will be available as a fee-based option with your service. In the meantime, you can request it on an interim basis at no charge. Learn more This update only affects video streaming over cellular data. You can continue to stream HD-quality video over WiFi, including at millions of Xfinity WiFi hotspots. Personal hotspots If you have the Unlimited data option, your speeds on any device connected to a personal hotspot will not exceed 600 Kbps. At this speed, you'll conserve data so that it takes longer to reach the 20 GB threshold but you'll still be able to do many of the online activities you enjoy. Want faster speeds when using a personal hotspot? The By the Gig data option will continue to deliver 4G speeds for all data traffic.