Chris Hook to Lead Discrete GPU Marketing at Intel

Discussion in 'HardForum Tech News' started by FrgMstr, Apr 29, 2018.

  1. seanreisk

    seanreisk Gawd

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    Quoted for truth.
     
  2. KedsDead

    KedsDead Limp Gawd

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    While I like Chris..

    It just means that the Intel product will be over hyped, and under perform.. Amd Grafix marketting for the last 4 or so years.. just more rinse and repeat..
     
  3. clockdogg

    clockdogg Gawd

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    All new for 2020, the Intel i740++
     
  4. ChadD

    ChadD [H]ardness Supreme

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    Open APIs does mean Intel can just make their own cards yes. Its the same quirk in the law that allowed VIA to white room x86. Intel funny enough sued Cyrix way back when claiming they where infringing their x86 patents and Cryix was able to prove that they came at x86 in a completely different way. Intel sued over Cyrixs version of the 486. Cyrix proved in court that they white roomed the standard and found a much more elegant solution... which they did they found a better way to push memory registries and their power management was novel new and better. The funny bit of history there Intel used the Cyrix tech in the Pentium pro on.... and Cyrix sued Intel. Intel quickly settled... Intel and Cyrix both ended up with cross licence deals in the end.

    Anyway the point of the history lesson is as long as Intel creates their own card completely in house,,, and can document that work, they are fairly safe in court. That is the rub though if they are going to do it 100% in house and prep for any possible legal challenges it means no using anything Intel has had before. Based on the reported numbers of GPU engineers Intel has been hiring I would say they are ready to do just that... new employees everywhere that never talked to the old ones... and where tasked with creating a product that powers X Y and Z APIs. Perfectly legal.... also stupid expensive... and could go either way. They could turn out a revolutionary product (as Cyrix did... I know that sounds crazy but really they reinvented x86 and it was so good Intel just flat out stole it lol) on the other hand they could turn out a real turd.

    Having said all that.... This is still Intel. There are 1000s of patents out there that pertain to computer graphics the number held by Nvidia and AMD are not as extensive as some may think. Nvidia was genius or insanely lucky in their purchase of 3DFX back in the day... because 3DFX in a law suit owned all the Real3D patents Intel was using in its integrated chips. AMD/ATI also made a few good purchases back there that gave them early ins with the console world... ATIs purchase of ArtX gave them flipper for game cube which lead directly to the hollywood chip in the wii. Wii was the best selling console ever so picking up artx for 400 mil was a steal. (and it was a huge crap shoot as well as the wii was not expected to be the wii)

    Again long story short... Intel could easily buy a smaller player with decent tech to build on. They could for instance talk to the Chinese company that just bought immation up and hammer out a deal for those patents or just buy them. (I believe the buyer would be fine hacking them to pieces for profit). Outside such obvious moves... there are other left field moves like dealing with some other large players that have plenty of graphics patents, companies you would never suspect like Panasonic or Mathworks or Samsung... or just throwing it out there Intel could be the first to licence Mali from ARM for use in discrete GPUs.

    So many roads it will be interesting to see which Intel picks.
     
    Darth Kyrie and Zuul like this.
  5. HTElectrical

    HTElectrical n00b

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    Isn't there some sort of NON COMPETE CLAUSE that these companies require? If not, wouldn't you think there should be?
     
  6. FrgMstr

    FrgMstr Just Plain Mean Staff Member

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  7. Zarathustra[H]

    Zarathustra[H] Official Forum Curmudgeon

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    So this is confirmation that Intel decided to get in on some of that sweet, sweet, GPU cryptocurrency mining action? :p
     
  8. juanrga

    juanrga Pro-Intel / Anti-AMD Just FYI

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    I would like to know if "discrete GPU" will mean PCIe card or something else: KBL-G style or KNL Phi style.
     
    DF-1 likes this.
  9. Zepher

    Zepher [H]ipster Replacement

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    Intel is planning on purchasing RTG from AMD at the end of the year.
     
  10. Master_shake_

    Master_shake_ [H]ardForum Junkie

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    wouldn't that be something, intel money and fabs going in to making AMD gpus?

    not to mention all the OEM's getting radeon graphics in everything they sell.

    geez.
     
  11. Uvaman2

    Uvaman2 2[H]4U

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    Question is AMD willing to sell? Also suprised Intel didn't buy that company that used to produce Apples video chips ( that end up under chinese investment)
     
  12. Uvaman2

    Uvaman2 2[H]4U

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    Nvidia will shit their pants.
     
    Master_shake_ likes this.