I'm not sure I buy this reason. I think the biggest issue here is that their prices were in the stratosphere and one can't run a business through lean times selling Ferrari's alone. Case Labs as I recall sold monstrous cases and very few if any alternatives. Few people build monsters like that. In fact, my Thermaltake WP100 is very similar to Case Labs offerings but I'd wager Thermaltake sells very few of them compared to their smaller and more budget conscious models.