Maybe the headline is a bit of a reach, but surely the argument is being framed this way. CNET's RoadShow is reporting (AutoStart Video Warning) that BMW is putting a payway in front of Apples free CarPlay service in upcoming 2019 models. Surely however there is a cost to the car builder for one-time licensing and putting in the hardware needed to support, and while most car builders roll that into the overall price, many high end brands have optional feature costs that support this, and I think many have always seen this as a fair deal as it is an upgraded package. However, what RoadShow is reporting is that BMW is moving to a annual fee in order for your to be able to use Apple CarPlay. Instead of a one-time, $300 fee, starting on 2019 models BMW will charge $80 annually for the privilege of accessing Apple's otherwise totally free CarPlay service. You do get the first year free, much like your friendly neighborhood dealer of another sort, but after that it's pay up or have your Lightning cable metaphorically snipped. This all begs the question, "If BMW drivers don't realize their cars have blinkers, are they aware that Apple Carplay is even available?"