I don't know I have been attending Intel roadshows for the good part of ten years now (give or take). Intel has very much changed there business strategy towards the enthusiast crowd. It was not that long ago that Intel would not even think of letting anyone overclock there processors without voiding there warranty unless they bought into the "extreme" series of processors at 1k dollars plus. Now you can purchase for less that $300 an unlocked processor. There marketing has changed dramatically as well. They place a much larger emphasis on the enthusiast crowd than you think. Last I heard them report that there home user/enthusiast small market was 30-40% of there revenue.