Asus WAS good. Their 3080s and 3090s have a good cooler - most cards run cool/quiet but perhaps, something was done differently with the next Nvidia (and AMD gens) - the 4080 / 4090 series have a lot of coil whine reports/complaints - ironically, there's a lot of complaints on the AMD site with Asus too - 7900 XT/XTX Tuf series have a lot of coil whine complaints. The frequency/numbers are significantly high - it's difficult to say they're isolated cases. It's unfortunate as I read that their 3080 Tuf (not sure about Strix) series were really good - that's why I bought mine.Asus n gigabyte