BF4 optimized for AMD; marketing gimmick?

[Gorankar]

Why do we even care? It's marketing just like TWIMTBP. AMD just pays their money, or helps the dev implement code, and gets their early access to the code, and a splash screen. This nothing they have not done b4, or that Nv does all the time.

 

[Trimlock]

Ancient by today's standards, ahead of it's time when it came out though. 8800GTX came out shortly after the 360 and in terms of PC gaming, it kicked the crap out of AMD/ATI equivalent hardware for a good while. I really don't think the fact that the consoles are using AMD are going to amount to anything more than some games having a slight advantage initially which would be corrected by a subsequent NVidia driver update. It has a bigger effect on marketing than real-world implications.

What I ment was that ATI moved on from that architecture (the Xenos in the 360) shortly after the consoles release. This was when they had problems releasing cards on time with R&D problems. That era isn't really good to compare to what may happen now since both companies are getting their hardware out on time with pretty decent support out of the box.

The X1800's were so late that three? months later the refresh hit, not long after that is when the 8800GTX was released.

 

[Mr Mean]

It's just marketing. The end game product will work fine with Nvidia hardware. They wouldn't cripple a competitors hardware like that. EA/DICE will lose sales if they really did that.