Yes, I keep brightness at 70 in daily use and even at 100 there is virtually no backlight bleed that I can detect in a dark room and with a completely black screen image. Since it's a TN panel it's hard to tell exactly (some differences in brightness are to be expected depending on the viewing angle) but it certainly looks much, much better than the XL2410T photos I've seen so far. The purple blacks you mentioned are probably just caused by poor viewing angles of the TN panel. If you move your head it should go away. I can notice something similar with my G2400WD: the black at the far left or right side of the screen can appear purplish or yellowish at times (in a dark room), but it's just the viewing angle, the backlighting itself is uniform. I don't always use my monitor in a lit room and any amount of backlight bleed is annoying when watching movies or videos with a 2.35:1 aspect ratio. I've also noticed I like to keep my monitor brightness higher than most other people. But it's possible the photos exaggerate the bleed so I'm going to keep my eyes open for reviews.