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Recent listings on Amazon and the Xbox Store suggest EA will begin monetizing Battlefield V by way of paid content next month: starting January 18, players will be able to purchase “Battlefield Currency,” which comprises one half of the game’s economy/rewards system. The title initially launched with “Company Coin,” which grants upgrades, gear, and cosmetics through gameplay, but now, gamers who want optional cosmetics (but don't want to put in the effort) can pay for it.
Switching on microtransactions this early makes a lot of sense. Battlefield V's anticipated Firestorm battle royale mode will launch in March 2019, and EA wants to make revenue on the game's engagement before then. Going live in January also gives EA a three-month window to collect microtransaction earnings before its fiscal year ends on March 31, 2019. In lieu of battle passes, DICE will use earnings from optional cosmetic purchases to drive Battlefield V's massive content updates.
Switching on microtransactions this early makes a lot of sense. Battlefield V's anticipated Firestorm battle royale mode will launch in March 2019, and EA wants to make revenue on the game's engagement before then. Going live in January also gives EA a three-month window to collect microtransaction earnings before its fiscal year ends on March 31, 2019. In lieu of battle passes, DICE will use earnings from optional cosmetic purchases to drive Battlefield V's massive content updates.