Stuff like this would easily be remedied if there were no data caps. Think about it, if there were no data caps on your mobile or home internet, none of this would be an issue. The solution? Ban data caps. Ta-daaa! But AT&T’s zero rating model is pretty much the nightmare scenario that internet advocates and pro-competition observers have been warning us about. That’s because AT&T owns DirecTV, and is now giving DirecTV Now privileged access to AT&T’s wireless internet customers. The corruption is so obvious here that it doesn’t need a fancy net neutrality metaphor — AT&T is clearly favoring a company it now owns over competitors.