Asus to call AMD cards ARES

Discussion in 'AMD Flavor' started by fightingfi, Apr 6, 2018.

  1. fightingfi

    fightingfi Look at Me! I need the attention.

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    The uncomfortable GPP discussion does not seem to stop, some new info just surfaced. It's unconfirmed but from the looks of it, ASUS will be rebranding their Radeon lineup and moving them away from ASUS ROG, instead of calling them the AREZ lineup.

    AREZ, of course, is a bit of a synonym for the dual-GPU ARES cards that ASUS launched in the past. If the rumor is correct, then GeForce graphics cards will be exclusive for the ASUS ROG branding, and thus the Radeon cards will be positioned under the AREZ label.

    An ASUS ROG Strix Vega 64 would be named AREZ Strix RX Vega 64 and so on. There's more though, the Dual, Expedition and Phoenix series with AMD GPUs will also be transferred to the AREZ brand.

    I copied and pasted this from guru3d.com
     
  2. THUMPer

    THUMPer I Sit in Stink

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  3. WorldExclusive

    WorldExclusive [H]ardForum Junkie

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    Properitary gaming features, Founders Edition, Titan Cards, G-Sync not being open source and now exclusive AIB branding.

    Nvidia is trying to elevate their products so that other companies can't piggyback off their success.
    But as Kyle said, this is payback for AMD, Intel etc. for working to together to come against Nvidia.

    What goes up must come down, and right now Nvidia is up. The down part is unavoidable.
     
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  4. Algrim

    Algrim [H]ard|Gawd

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  5. IdiotInCharge

    IdiotInCharge Not the Idiot YOU are Looking for

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    I don't bet on that. Not that it isn't possible, but Intel has a habit of executing on CPUs, Nvidia has a habit of executing on GPUs, and AMD, well, doesn't.
     
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  6. WorldExclusive

    WorldExclusive [H]ardForum Junkie

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    Nvidia is all in on AI. A few more missteps and government restrictions can take down any company, especially when they're trying to be "the first" or the largest.
     
  7. IdiotInCharge

    IdiotInCharge Not the Idiot YOU are Looking for

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    They're not even close to having enough 'missteps'; further, government is all in on AI. If anything, they'll say 'let AMD die, they weren't performing anyway'.
     
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  8. Brokennails

    Brokennails [H]ard|Gawd

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    Nvidia can suck a dick,

    That is all.
     
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  9. Pieter3dnow

    Pieter3dnow [H]ardness Supreme

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    In which parallel universe is this happening because in this universe AMD does not sell videocards not even when they are having the same branding as Nvidia products or can you link us something valid from Asus or Gigabyte that disputes this?

    If anything this is rather silly because if you look at Intel and how they operate in the market then it does not bode well for Nvidia if Intel decides to take offence.
     
  10. {NG}Fidel

    {NG}Fidel [H]ardness Supreme

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    Coming from a GTX1080 owner, yes.
     
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  11. dexvx

    dexvx Gawd

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    Ares actually sounds good.

    When I hear Arez, the first thing I think of is... do you need a res?
     
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  12. Motley

    Motley 2[H]4U

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    Who the hell thought of that name? They should fire the marketing dept. at Asus.
     
  13. Jedibeeftrix

    Jedibeeftrix [H]Lite

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    now that GPP has been canned, can we go back to Ares rather than Arez?
     
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  14. HiryuuX

    HiryuuX Limp Gawd

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    Or back to Strix for everyone? :)