I actually love well done product websites. Intel does a really good job with this in its intel edge program. If asus started something similar with a cool product store (lanyards, mugs, pens ect ect. Asking for mobo's and gpu's is a bit stretching it). Being well informed on your products would help tech people sell your products and make educated decisions. I would die to get my hands on something like this. My 7970 is long over due for an upgrade. Giving people incentive to come and earn points and spend them on cool shit would help with sales.