ASUS announces AREZ Radeon Graphics Series

Discussion in 'Video Cards' started by _mockingbird, Apr 17, 2018.

  1. _mockingbird

    _mockingbird Gawd

    Messages:
    663
    Joined:
    Feb 20, 2017
    It is now official, ASUS announces a new series for Radeon graphics cards.

    ASUS => AREZ
    Rather than lose product-specific series for Radeon graphics cards, ASUS has changed its name for Radeon cards only. This means that STRIX series will still be available for Radeon products, but under a new brand name, which is AREZ.

    The STRIX series also lost ROG prefix, which means they are not part of Republic of Gamers series, which theoretically should now be exclusive to GeForce products. However, Expedition, Phoenix and Dual series will still be sold under AREZ brand.

    The appearance of AREZ series is a result of an introduction of NVIDIA’s GeForce Partner Program, which requires exclusive gaming series for GeForce products.

    The new cards will be available for sale in May.

    ASUS-AREZ-1000x776.jpg

    PRESS RELEASE
    TAIPEI, Taiwan, April 17, 2018 — ASUS today announced AREZ, a new brand identity for ASUS Radeon™ RX graphics cards. Derived from Ares, the Greek god of war, AREZ-branded graphics cards are built using industry-leading automated manufacturing to provide AMD gamers and enthusiasts with superior cooling technology and a robust software ecosystem.

    The new AREZ brand underlines the strong working partnership between ASUS and AMD that spans decades. Gamers and enthusiasts will enjoy a combination of exclusive ASUS innovations and technologies and AMD’s Radeon graphics processors and software.

    “Gamers around the world rally behind AMD Radeon because of what the Radeon name stands for: a dedication to open innovation such as our contributions to the DirectX and Vulkan APIs, a commitment to true transparency through industry standards like Radeon FreeSync™ technology, and a desire to expand the PC gaming ecosystem by enabling developers to take advantage of all graphics hardware, including AMD Radeon graphics. We invite gamers everywhere who believe in these values and the value of the exceptional gaming experience Radeon graphics delivers to join the Red team,” said Scott Herkelman, Vice President and General Manager, AMD Radeon Technologies Group.

    asus-arez-strix-rxvega64-o8g-gaming_3d2_2_arez-1000x612.jpg asus-arez-rx560-o4g-evo-m7_image_arez-1000x600.jpg

    Extreme durability: Auto-Extreme technology and Super Alloy Power II components

    AREZ graphics cards are produced using Auto-Extreme technology, an industry-exclusive, 100%-automated production process that incorporates premium materials to set a new standard of quality, performance and longevity. Since the introduction of Auto-Extreme technology in ASUS graphics cards, reliability has improved by 30%. This manufacturing process is also environmentally friendly, eliminating harsh chemicals and reducing power consumption by 50%.

    Super Alloy Power II components deliver enhanced efficiency, reduce power loss, reduce component buzzing by 50% under full load and achieve thermal levels that are approximately 50% cooler than previous designs for enhanced quality and reliability.

    Hi-tech cooling: MaxContact, patented Wing-Blade IP5X-certified fans and FanConnect II

    MaxContact is an industry-first GPU cooling technology featuring an enhanced copper heat-spreader that directly contacts the GPU. MaxContact utilizes precision machining to provide a 10X-flatter surface for up to 2X more contact area with the GPU than traditional heat spreaders, resulting in improved thermal transfer. Select AREZ graphics cards are also constructed with up to 40% more heatsink surface area than previous dual-slot designs, further improving heat dissipation for dramatically cooler and quieter performance.

    A patented Wing-Blade fan design delivers 105%-greater static pressure over the heatsink for more efficient cooling and up to 3X-quieter operation compared to other fan designs. The fans are certified under the International Protection Marking (IP code) as IP5X dust resistant for improved reliability and a longer lifespan. This stringent certification process ensures AREZ graphics cards provide optimal fan performance, even under severe operating conditions. Additionally, 0dB technology stops the fan completely when the GPU temperature is below a set level, letting players enjoy light gaming sessions in complete silence.

    ASUS FanConnect II features two four-pin hybrid-controlled headers that can be connected to both PWM and DC system fans for optimal system cooling. The connected fans reference both the GPU and CPU, and operate automatically based on the one with the higher temperature. A comprehensive set of tuning options allow gamers to tune fan speeds for efficient cooling.

    Software ecosystem: GPU Tweak II, plus Radeon Software Adrenalin Edition

    Redesigned with an intuitive user interface, GPU Tweak II makes gaming and overclocking easier than ever, while retaining advanced options for seasoned overclockers. With one click, the Gaming Booster function maximizes system performance by removing redundant processes and allocating all available resources automatically.

    AREZ graphics cards also support the latest AMD Radeon Software Adrenalin Edition drivers for comprehensive control over AMD GPUs. Core features include power-saving Radeon Chill technology; Radeon WattMan for profile-based custom control of voltages, engine clocks and fan speeds1; and Radeon ReLive for easy capture and sharing of in-game action.

    AVAILABILITY & PRICING

    ASUS AREZ-branded graphics cards will be available from May 2018 in selected markets.

    6f21cb124cefef6cae615493e13fef51f54c996c24ef754fa68cd0f926605fdf.jpg

    https://videocardz.com/newz/asus-announces-arez-radeon-graphics-series
     
    Maddness likes this.
  2. Master_shake_

    Master_shake_ Little Bitch

    Messages:
    8,438
    Joined:
    Apr 9, 2012
    oh shit nvidia is gonna have a bird.

    it says gaming on the box.

    jen hsung will litterally can't even.
     
    N4CR, auntjemima and rgMekanic like this.
  3. _mockingbird

    _mockingbird Gawd

    Messages:
    663
    Joined:
    Feb 20, 2017
    I would be surprised if it took more than an hour for Asus, Gigabyte, and MSI to figure out "Oh! Let's just put a different sticker on it!"
     
    griff30 and Master_shake_ like this.
  4. wyqtor

    wyqtor Limp Gawd

    Messages:
    346
    Joined:
    Dec 30, 2011
    And Strix too!

    It would be funny to see nVidia relegated to Republic of Gamers only (no Strix!)
     
    Master_shake_ likes this.
  5. kasakka

    kasakka Gawd

    Messages:
    928
    Joined:
    Aug 25, 2008
    What a load of bollocks. Makes me truly wish AMD could come up with a proper competitor for Nvidia cards.
     
  6. Geforcepat

    Geforcepat Gawd

    Messages:
    842
    Joined:
    Jun 2, 2012
    If amd radeon buyers had any sense they wouldn't buy anything from this"arez" brand. just giving nvidia more power by doing so.
     
  7. noko

    noko 2[H]4U

    Messages:
    3,948
    Joined:
    Apr 14, 2010
    Vega 56 vs 1070Ti - problem is current pricing gives Nvidia the edge for gaming. The 570/580 line competes well as well except all with higher power requirements over Nvidia for gaming. AMD competes but just falls short on the pricing, if Vega 56 was cheaper than the 1070Ti in actuality as well as the 64 over the 1080 by a significant amount ($50 or more) they would be competing. The 64LC no way competes with the 1080Ti in gaming, nice quiet card, plays game well but the 1080Ti for games is just better overall in performance. Now AMD does have some rather nice features in the drivers I like over Nvidia also without all the crap that Nvidia gives when you use some of their features. Plus FreeSync kicks ass without an additional cost.

    If you are into mining then it is almost the other way around right now with AMD on top by about as much as Nvidia is over AMD in gaming. Choose wisely for what you do.
     
    Maddness likes this.
  8. IdiotInCharge

    IdiotInCharge Not the Idiot YOU are Looking for

    Messages:
    8,109
    Joined:
    Jun 13, 2003
    If Vega were cheaper- Nvidia would just lower prices. Not that either of them could change their MSRPs and have that make a difference at retail.
     
    Maddness likes this.
  9. Sodapopjones

    Sodapopjones [H]ard|Gawd

    Messages:
    1,778
    Joined:
    Aug 22, 2012
    AREZ, they seriously couldn't come up with anything better than AREZ?

    All I'm seeing is a whole lot of turd polishing.
     
  10. kasakka

    kasakka Gawd

    Messages:
    928
    Joined:
    Aug 25, 2008
    For me only the top end cards matter so in that area AMD offers nothing at the moment and for the foreseeable future it seems. I'm still on a 980 Ti and have no need to upgrade as it runs 1440p just fine for me, but I plan to go 4K eventually and that's where you need the top dogs come in to play. It certainly doesn't help that I have a G-Sync display and no 4K high refresh rate Freesync models are on the horizon afaik.
     
  11. 50Cal

    50Cal Limp Gawd

    Messages:
    221
    Joined:
    Aug 15, 2011
    So for all the AMD nutt huggers that couldn't see more than five feet in front of their faces: This is exactly what GPP was all about. Nvidia did not want the branding (i.e. box designs, strix naming, etc) of their high end cards shared with lower tier AMD cards. Nvidia did not want potential lost sales of their products due to customer confusion because boxes, cards, and branding looks the same.

    https://www.asus.com/us/Graphics-Cards/ROG-STRIX-GTX1080TI-O11G-GAMING/

    https://www.asus.com/us/Graphics-Cards/ROG-STRIX-RX580-O8G-GAMING/

    Looks at both of these boxes and especially the cards and tell me that at first glance they dont look like the same product.


    EDIT: Although i feel like more needs to be done as they still look too similar.
     
    Last edited: Apr 18, 2018
    5150Joker likes this.
  12. {NG}Fidel

    {NG}Fidel [H]ardness Supreme

    Messages:
    6,617
    Joined:
    Jan 17, 2005
    I dont see why vidia feels it needs this advantage.
     
  13. custom90gt

    custom90gt Limp Gawd

    Messages:
    444
    Joined:
    Jun 6, 2007
    I guess I am confused. What does this accomplish? I don't see how someone can get confused between a box marked radeon and a box marked geforce...
     
  14. Fix Me

    Fix Me Gawd

    Messages:
    618
    Joined:
    Mar 20, 2007
    This isn't really Nvidia's problem and they shouldn't be dictating to private companies how to do business. For reference, I currently own a GTX 1070 (and a GTX 780 before that), so I don't consider myself a AMD "nut hugger".
     
  15. custom90gt

    custom90gt Limp Gawd

    Messages:
    444
    Joined:
    Jun 6, 2007
    I think 50Cal is the one that can't see more than five feet in front of his face... At least that's the only way I could see something marked as Radeon vs Geforce confusing.

    By Nvidia's logic Intel should sue AMD because AMD processors also come in a box that is of similar size.
     
  16. trudude

    trudude [H]ard|Gawd

    Messages:
    1,651
    Joined:
    Jul 17, 2003
    Asus needs to release a factory overclocked x2 Vega 64 card with 32gb of HBM2 if they want my money.
     
    lostinseganet likes this.
  17. AltTabbins

    AltTabbins Muh Feelz Got [H]urt Right in the Pussy

    Messages:
    18,731
    Joined:
    Jul 29, 2005
    Then why did Asus change their AMD branding to Arez? They are keeping the Strix branding, hell they are using the exact same boxes. I don't get how your argument is at all valid in this thread.
     
  18. Algrim

    Algrim [H]ard|Gawd

    Messages:
    1,254
    Joined:
    Jun 1, 2016
    I hate GPP with a passion so please don't take this as being charitable in any way to nVidia but it's possible that nVidia backtracked on full implementation of the GPP as investigated by Kyle. If we see ASUS punished for how they are marketing AMD/RTG cards, then I'm wrong on that.
     
  19. MTDEW

    MTDEW [H]Lite

    Messages:
    122
    Joined:
    Oct 30, 2013
    Wouldn't that be the exact result that Nvidia is trying to achieve with its GPP program?
     
    AltTabbins likes this.
  20. Shadowed

    Shadowed Limp Gawd

    Messages:
    286
    Joined:
    Mar 21, 2018
  21. dexvx

    dexvx Gawd

    Messages:
    937
    Joined:
    Aug 14, 2002
    Since when did Nvidia own the ROG brand?

    Your argument doesn't make any sense because the Nvidia GTX 1060:

    https://www.asus.com/us/ROG-Republic-Of-Gamers/ROG-STRIX-GTX1060-O6G-GAMING/

    Shares a very similar looking box as a GTX 1080ti, but its performance is behind that of the RX580 you just linked.
     
  22. prava

    prava [H]ard|Gawd

    Messages:
    1,514
    Joined:
    Nov 14, 2010
    NVIDIA community manager detected.


    Well, they think that they can get away with it.

    It accomplishes the requirements for NVIDIA GPP, an extortion-like program.

    Don't bother discussing with him. It is pointless. He gotta be paid by NVIDIA.
     
  23. dexvx

    dexvx Gawd

    Messages:
    937
    Joined:
    Aug 14, 2002
    No, the bullshit logic needs to be called out. I think a reason why we have so much fake news (e.g. Vaccines cause Autism) is because the people perpetuating the bullshit don't get called out. Evil flourishes when good people do nothing.

    So lets go through how stupid that guy's logic is by example.


    A) Person buys ROG Strixx RX 580 at MSRP $349 thinking it has $799 ROG Strixx 1080 Ti performance cause box similar. Person cannot play latest AAA games at 4Kp60 or 2Kp120. That's supposed to hurt Nvidia's image.
    B) Person buys ROG Strixx 1060 at MSRP $349 thinking it has $799 ROG Strixx 1080 Ti Performance cause box similar. Person cannot play latest AAA games at 4Kp60 or 2Kp120. By scenario A) logic, Nvidia is now hurting Nvidia's image.