AREZ Brand Gets Ready for Debut Due to NVIDIA GPP

Discussion in '[H]ard|OCP Front Page News' started by Kyle_Bennett, Apr 16, 2018.

  1. Kyle_Bennett

    Kyle_Bennett El Chingón Staff Member

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  2. SeymourGore

    SeymourGore 2[H]4U

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    Geez Kyle, Nvidia's moved on from GPP - why can't you??

    I'm curious to see how ASUS markets the AREZ brand. Is it a 'gaming' brand? A 'mainstream' brand? 'Value'?
     
  3. DukenukemX

    DukenukemX 2[H]4U

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    That's a lot of other news. Good news!
     
  4. bugleyman

    bugleyman [H]ard|Gawd

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    ASUS should have totally made the new brand "Republic of GamING" as a big FU to nVIDIA.

    "Check out these new StrUx cards..."

    Nothing like a good helping of malicious compliance.
     
  5. scojer

    scojer 2[H]4U

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    I'm kind of excited to see the new logo.
     
  6. Ranulfo

    Ranulfo Gawd

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    Leave it to Asus with names. Is it A-rez or Ares? A-sous or Ace-us? Tomato, tomato.
     
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  7. SPARTAN VI

    SPARTAN VI [H]ardness Supreme

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    Interesting, I thought ASUS was spinning off their AMD "gaming" branded cards over to their ASRock subsidiary.
     
  8. Airbrushkid

    Airbrushkid 2[H]4U

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    I moved on from AMD many years ago. I'm all for Intel and Nvidia. It will take more then what AMD can create me back.
     
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  9. griff30

    griff30 I Lower the Boom!

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    They build the brand, then sold their girlfriend for money. They totally should have named it "Republic of Cucks".
     
  10. fightingfi

    fightingfi Look at Me! I need the attention.

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    will prolly sell my NVIDIA card now go AMD................oh yes getting rid of intel also......im not joking pay attention you POS companies
     
  11. SPARTAN VI

    SPARTAN VI [H]ardness Supreme

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    If this is truly going to be a new gaming-oriented brand for their AMD offerings, I'm surprised that they didn't just take the existing STRIX brand name. Having a STRIX product under the ROG brand is already redundant, IMO.
     
  12. TaintedSquirrel

    TaintedSquirrel [H]ardForum Junkie

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    It's an existing brand and already under the ROG label, GPP probably blocked it.
     
  13. grtitan

    grtitan Telemetry is Spying on ME!

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    Hate to repost, but it is so valid right now...

    q8ppacyag3n01-jpg.jpg
     
  14. Big_Rig_Stig

    Big_Rig_Stig Gawd

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    It's an nVidia brand.
     
  15. Big_Rig_Stig

    Big_Rig_Stig Gawd

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  16. Big_Rig_Stig

    Big_Rig_Stig Gawd

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    #NoGPP
     
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  17. Methos

    Methos Limp Gawd

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    ASRock hasn't been an ASUS subsidiary since 2010.
     
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  18. Etherton

    Etherton Will Bang for Poof

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    Do they have comparable, in performance, products? From my quick Googling their GPUs seem to be lacking, quite a bit too. And to be clear, I agree with your sentiment...
     
  19. Glock24

    Glock24 n00bie

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    Arez... For Gamerz... Sounds pretty lame.
     
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  20. SPARTAN VI

    SPARTAN VI [H]ardness Supreme

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    4 posts within 2 minutes. Edit button, much? :troll:
     
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  21. TaintedSquirrel

    TaintedSquirrel [H]ardForum Junkie

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    Some chicken companies spell "wings" as "wyngz" to avoid meat regulations.
    ASUS will do the same with "gamerz" instead of "gamers" to avoid GPP. :)
     
  22. jbc029

    jbc029 Limp Gawd

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    Aside from the 1080ti/Titan halo products, yes, they do.

    But the best of the best still belongs to Team Green in gaming.
     
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  23. fs123

    fs123 Kyle is a Bad Motherfucker

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    You moved on from school too early as well by the looks of it. I don't think AMD is in the business of creating trolls yet.
     
  24. grtitan

    grtitan Telemetry is Spying on ME!

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    #BoycottNvidia
     
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  25. CaptNumbNutz

    CaptNumbNutz My Cannon Balls Sunk My Fail Ship

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    It appears that Asus had 2 options, join GPP and get benefits, or don't join GPP and get consequences.

    It looks like Asus got creative and created option #3... Join GPP but create a new separate gaming brand, AREZ and align AREZ with Nvidia GPP.

    From all the documentation I've seen, there's nothing preventing them from doing that. The words were "align your gaming brand with GeForce", not "align your one and only gaming brand with GeForce."
     
    Last edited: Apr 16, 2018
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  26. RobT

    RobT n00bie

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    Do the Asus marketing team consist entirely of 7 year olds?

    For the love of God, if they're going to screw AMD they could at least do them the favor of turning the Z around. #NoGPP
     
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  27. Topweasel

    Topweasel [H]ard|Gawd

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    Asrock hasn't been a sub brand for Asus for awhile. Asus spun them off a long time ago and they were purchased by an OEM only board manufacturer (that I believe was also either Asus's parent company at one time or spun off from them much earlier). So while there is some relationship there it's not what people think it is.
     
  28. gunbust3r

    gunbust3r Gawd

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    All I can think of is "Arise Chicken" from Aqua Teen Hunger Force.
     
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  29. odditory

    odditory [H]ardness Supreme

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    Like anyone would give near the shit they do about a ROG Strix GPU if it didnt contain the magic words NVIDIA GEFORCE GTX on the box.

    The chart topping strength of Nvidia's chips were what elevated these goofy taiwanese AIB brands - and in some cases (Gaming X, Aorus) outright put them on the map. So while I get that it's easy to join the fake outrage echo chamber here and pretend Nvidia wasnt a huge part of the co-branding effort - marriage really - that elevated both companies, AMD is going to have to reach deep and find some performance somewhere because nobody's buying behavior will actually change on account of what's being presumed about GPP.

    My only problem with the allegations about GPP is wondering why Nvidia even bothers since they don't need to, but ultimately the internal B2B politics between large corporations aren't decided on my say so as a consumer - I don't care how sausage is made.

    Benchmarks are the beginning and end of it - they could call the GTX 1180 a Dogcrap Cannon 5000 and as long as it destroys everything else, buying will remain exactly the same up and down the line - especially by the loudmouths that insist they're "done with Nvidia" while quietly ready to wet their pants for Nvidia announcing the 1100 series.
     
    Last edited: Apr 16, 2018
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  30. bugleyman

    bugleyman [H]ard|Gawd

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    You seem angry. Are you angry?

    BTW, my next graphics card will be from AMD, period, and this is solely because of the GPP. Oh wait, I guess I must be lying...because you said so? :rolleyes:
     
  31. Azphira

    Azphira [H]ard|Gawd

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    Ares to Arez, reminds me of those people in mmo's that use other letters or more of them because the name they wanted is taken.
     
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  32. dragonstongue

    dragonstongue 2[H]4U

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    Nvidia is a putz
    and Asus is trying to be l33t about things lol.

    but seriously, if Nvidia destroys gaming as much as people seem to claim constantly with AMD not providing any competition whatsoever they would NOT need to pull shit like GPP or forcing game devs or whatever to go the extra mile to screw with things to hold Radeon back so they can have a chance to jump ahead.

    IF and WHEN Radeon team tweaks their design like Nv has year on year am sure will be night and day gaming grunt in comparison, at least they have the horsepower to back it up in comparison (take that as you will)

    superiority is when you actually have such, not when you pull half assed cheap shot style bricks in your boxing gloves
    type fighting.

    have not bought Ngreedia in many years, was not planning on any time soon and as I have said, something like this
    taking place I am happy I have not supported them at all if I could help it.

    more $$$$$$$ they get, the more nasty shit they pull, proof has been in the pudding, feed the cancer it will keep growing, you need to starve it out to make it go away, Ngreedia is that cancer in all honesty.

    now that Ryzen team is on track and Lisa Su set out a more concentrated team for the Radeon folks am sure is just a matter of time before they catch them off guard just like they have done before.

    Glad to see Asus seems at least to not be turning their back on AMD outright and is fighting back in their own way (here is hoping because AMD is far more flexible a company than Nv has ever been, this Arez or whatever will be the bees knees)

    A rock between the eyes when you are not expecting it hurts like a son of a bitch, high time Nv takes a boulder between theirs ^.^
     
  33. [21CW]killerofall

    [21CW]killerofall Aliens...

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    And here is Nvidia not giving a fuck because they have the most powerful gaming cards:
    OCfPtjvmz74pb9x6CBNXk_vlr-rI2PEnYiOE9sRpjsId8n_3YRGrCGYtm2a4q7Wg-Eh6l6pkReXE5ZrhX1KU8_RMSFZe2YuD.gif

    Until AMD gets their shit together and releases a competitive flagship card, shit like this WILL continue.

    Nvidia, this eCard is for you:
    1342582922602_1331827.png
     
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  34. Merc1138

    Merc1138 [H]ard|Gawd

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    When their upcoming cards are hoping to match the 1080 in performance, not beat, not 1080ti... match the 1080 when nvidia is already slated to release a new set of cards in a few months anyway, no they don't. AMD competes in the budget to mid-range GPU space regarding gaming, not high end performance products. I don't want to buy mid-tier products annually, I want to buy top tier products every couple of years.
     
  35. VIC-20

    VIC-20 Gawd

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    Asus Arez. Try to pronounce that properly lol
     
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  36. SeymourGore

    SeymourGore 2[H]4U

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    I keep hearing "A-soos A-rooz" in my head.
     
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  37. jbc029

    jbc029 Limp Gawd

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    Right now, my statement is objectively true. It has been true for the last 8 months and it will continue to be true until at least late summer, if not sometime in the fall of this year.
     
  38. VIC-20

    VIC-20 Gawd

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    Apparently Asus was Pegasus shortened, which makes sense as they have a sister company called Pegatron. So "uh - suss" "uh - rehz" ??? ¯\_(ツ)_/¯
     
  39. variant

    variant Gawd

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    ASUS JUDAZ
     
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  40. Merc1138

    Merc1138 [H]ard|Gawd

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    I didn't say that your statement wasn't true regarding what AMD has to offer in the GPU market, it's just that it doesn't have a high end product. I don't like nvidia's crappy shenanigans. However, they're also the only company producing high performance GPUs. As stated, I'm not going to buy an annual $450-$500 mid range GPU when I can just buy a high end GPU every couple of years for around $750-800.

    This is like telling me about the latest Honda after stating I'm in the market for something more like Corvette.