Apple Wins 2014 ‘Outstanding Commercial’ Emmy Award

CommanderFrank

Cat Can't Scratch It
Joined
May 9, 2000
Messages
75,412
Think back to last holiday season, families gathering for the holidays, Christmas trees being decorated and snow falling. It’s a memory that makes you all warm and fuzzy inside, no matter what time of the year it is. Apple captured the essence so well that the company was awarded an Emmy for Misunderstood as outstanding commercial of 2014.
 

daglesj

Supreme [H]ardness
Joined
May 7, 2005
Messages
5,616
We had to turn it over every time we saw it come on. Induced sickness of an extreme nature.
 

SGA76

[H]ard|Gawd
Joined
Jul 23, 2013
Messages
1,955
Sad thing is no way that kid could have done all that on just his phone because you run out of internal storage too fast, especially when most of the models you had on the market was 8 and 16 gig and you take away at least 2 of those for the OS.
 

sixpac

Limp Gawd
Joined
Jun 8, 2004
Messages
272
most ads from Apple induce vomiting for me

their latest adds make me turn off the TV
 

Zarathustra[H]

Extremely [H]
Joined
Oct 29, 2000
Messages
34,525
You can say lots of things about Apple (and I have and do) but there is no denying that marketing has been one of their strong suits all along.
 

Zarathustra[H]

Extremely [H]
Joined
Oct 29, 2000
Messages
34,525
Zarathustra[H];1041031215 said:
You can say lots of things about Apple (and I have and do) but there is no denying that marketing has been one of their strong suits all along.

And that being said,m I never saw this ad until now, and I disagree it is particularly spectacular. It was just overly mushy and boring. Not Apples best let alone better than everyone else's.
 

Megalith

24-bit/48kHz
Staff member
Joined
Aug 20, 2006
Messages
13,003
But...but...where's the diversity? All I see are a bunch of white people.
 

mi7chy

2[H]4U
Joined
May 22, 2013
Messages
3,985
So the Apple message is to isolate yourself and waste time trying to do video editing on a tiny screen instead of spending time with family. Any normal family would do the family thing first then do the editing after and send the YouTube link to everyone on Hangouts.
 

Ducman69

[H]F Junkie
Joined
Jul 12, 2007
Messages
10,542
Bite a chicken's head off and drink its blood after watching this video before you break out in vaginas and start dressing like a hipster in skinny girl jeans and spending all your time taking selfies staring at a screen to post on Facebook instead of just spending time with family.
 

Ducman69

[H]F Junkie
Joined
Jul 12, 2007
Messages
10,542
Zarathustra[H];1041031215 said:
You can say lots of things about Apple (and I have and do) but there is no denying that marketing has been one of their strong suits all along.
To the appropriate demographic that was rising in popularity though with hipster douches and gay culture, that's all. Just happened to be the right timing.

27599_psssh.jpg
 

Youn

Supreme [H]ardness
Joined
Jan 22, 2007
Messages
5,947
He must've gotten bored after hitting his monthly limit downloading porn.
 

Trimlock

[H]F Junkie
Joined
Sep 23, 2005
Messages
15,228
Zarathustra[H];1041031219 said:
And that being said,m I never saw this ad until now, and I disagree it is particularly spectacular. It was just overly mushy and boring. Not Apples best let alone better than everyone else's.

Their best commercials were the iPod's.
 
D

Deleted whining member 223597

Guest
Bite a chicken's head off and drink its blood after watching this video before you break out in vaginas and start dressing like a hipster in skinny girl jeans and spending all your time taking selfies staring at a screen to post on Facebook instead of just spending time with family.

Tell us how you really feel.


I find most commercials to be pretty shitty. Samsung, Apple, Microsoft, etc. All of them are pretty cringe worthy at times. I did like the one Bing commercial, mainly because I liked the song :p
 

kreno

Weaksauce
Joined
Jul 4, 2004
Messages
109
Best commercial I've seen recently was Bruce Campbell talking about experience for Old Spice. Aside from that very little has been very awesome lately. The Apple commercial is overly long, boring, and very upper middle class white. It speaks to very little of America.
 

ViperGrendal

Limp Gawd
Joined
Jan 17, 2009
Messages
403
Yeah, that would have been more believable if it was shaky vertical video (mostly), instead of mostly polished pro photography. ;)
 

TechLarry

RIP [H] Brother - June 1, 2022
Joined
Aug 9, 2005
Messages
30,483
Sad thing is no way that kid could have done all that on just his phone because you run out of internal storage too fast, especially when most of the models you had on the market was 8 and 16 gig and you take away at least 2 of those for the OS.

Ok. As long as you don't over-think it or anything like that :)
 

plupien79

Limp Gawd
Joined
May 7, 2013
Messages
238
Commercials don't deserve awards.

I'm not saying that hard work, creativity and art didn't go into them, I'm just saying they're not worthy of any accolades at all.
 

rflcptr

Supreme [H]ardness
Joined
Mar 27, 2008
Messages
6,250
Bite a chicken's head off and drink its blood after watching this video before you break out in vaginas and start dressing like a hipster in skinny girl jeans and spending all your time taking selfies staring at a screen to post on Facebook instead of just spending time with family.

To the appropriate demographic that was rising in popularity though with hipster douches and gay culture, that's all. Just happened to be the right timing.

^ Classic hipster denial.
Photo%20Aug%2017%2C%207%2045%2057%20AM.png
 

mmarsh

Limp Gawd
Joined
Feb 18, 2004
Messages
397
Seriously? An Emmy for Commercials? The TV Emmy are already boring enough now they are going to make us sit through 2 hours of commercials, with commercial breaks of course.

No wonder TV sucks.
 

Meeho

Supreme [H]ardness
Joined
Aug 16, 2010
Messages
5,488
Great commercial, Apple or not! Buy our products so you could stand aside and stare at your phone like a douche while your friends and family socialize, have fun and share love. Go to Egypt but don't visit the pyramids, stay at your hotel room and enjoy surfing about them on our great sRGB calibrated screens and witness them in their true glory.

I see how this deserves an award.
 

whiz187

Limp Gawd
Joined
Oct 18, 2006
Messages
337
Sniff, Sniff, Waaaaaaah, I feel all warm inside! They could have blown up the mail box or something.
 

gabhpr

Weaksauce
Joined
Sep 8, 2012
Messages
111
Bite a chicken's head off and drink its blood after watching this video before you break out in vaginas and start dressing like a hipster in skinny girl jeans and spending all your time taking selfies staring at a screen to post on Facebook instead of just spending time with family.

The amount of threatened alpha male masculinity in this comment scares me.
It is okay bro! Not everything that isn't the same as your toxic uber hardcore alpha maleness is a threat to you!
 

Saturn_V

[H]ard|Gawd
Joined
Sep 24, 2008
Messages
2,008
Commercials don't deserve awards.

I'm not saying that hard work, creativity and art didn't go into them, I'm just saying they're not worthy of any accolades at all.

Concur. There are advertising-awards, selected and nominated from within the ad agency industry. But an Emmy for best commercial? What's next? An Oscar for best movie trailer?

Ewww, I just threw up a little.
 

PCunicorn

[H]ard|Gawd
Joined
Mar 26, 2013
Messages
1,638
Good commercial. Not the best I've ever seen, but it's certainly not undeserving of any award.
 

Farkle

Lurker
Joined
Jan 1, 2007
Messages
1,608
Wow. I had no idea that the iPhone had that low light performance without increased noise! Oh wait... :D
 

RAmable

n00b
Joined
Nov 4, 2011
Messages
47
Best commercial I've seen recently was Bruce Campbell talking about experience for Old Spice. Aside from that very little has been very awesome lately. The Apple commercial is overly long, boring, and very upper middle class white. It speaks to very little of America.
The family gathering I have attended lately have been similar with the young crowd and some older staring at their cell phones a lot. The area this was filmed in was my city in a middle class area, not upper anything. I found the ad to be pretty close to modern activity around Christmas time from my experience.
Hmm, I didn't hate on Apple in my message, I may be in the wrong forums...
 

Meeho

Supreme [H]ardness
Joined
Aug 16, 2010
Messages
5,488
The family gathering I have attended lately have been similar with the young crowd and some older staring at their cell phones a lot. The area this was filmed in was my city in a middle class area, not upper anything. I found the ad to be pretty close to modern activity around Christmas time from my experience.
Hmm, I didn't hate on Apple in my message, I may be in the wrong forums...

Why should you, it seems you're the target audience :)
 
Top