You know your ad campaign is doing well when Apple’s lawyers call you. Considering Apple's own "I'm a Mac" ads, the company trying to get Microsoft to stop running these ads is just priceless. Apple and Justin Long had no comment for this story.
And you know why I know they're working? Because two weeks ago we got a call from the Apple legal department saying, hey -- this is a true story -- saying, "Hey, you need to stop running those ads, we lowered our prices." They took like $100 off or something. It was the greatest single phone call in the history that I've ever taken in business.