Apple iPhone Ad Banned in The U.K.

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Apparently the Advertising Standards Authority in the U.K. banned an iPhone ad for being “misleading.” I watched the ad and, as odd as it may sound coming from me, I think it is a bit nitpicking to say the ad is misleading.

"You never know which part of the internet you'll need ... which is why all the parts of the internet are on the iPhone," ran a voiceover. The Advertising Standards Authority received two complaints that the claim was misleading because the iPhone did not support Flash or Java, which are both integral to many web pages.
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I'd agree with their decision. The ads Apple chooses to put out nowadays make it all seem like it happens near instantaneously no matter what you're attempting to do, and I swear, even if you could attach a 10Gbps hardline Internet connection directly to an iPhone, the damned thing is simply not that fast, period.

One press of a image on Safari and poof, there it is. Hell, my Q6600 at 3 GHz with 8GB of DDR2 800 can't do that, even if I was loading the info directly from RAM, it's just not that fast so there's no way in hell an iPhone can do it either.
 
well, I think that one iPhone ad pretending the 3G iPhone is so much faster than the old one is more misleading than this one.
 
I'd agree with that also, Steve, but it seems the Brits are far more stiff assed about silly bullshit marketing that we are here in the States. :)
 
Apple are also claiming you can use "all parts of the internet".
It doesnt have Java or Flash support so it cant.
 
Yet the UK is not the most harsh country on advertising. Most of the Swedish TV channels broadcast from London just to get around Swedish laws against commercials for alcohol and ones targetting children under 12, and then the "Advertisement must demonstrate the item or sercice that is sold or offered" rule.

Which is a major thing - ever see a commercial not leave you confused as to what it was trying to sell? I thought I saw one for a really artsy french porn movie, and I love me some fancy artsy french porn movies, but it turned out to be perfume.
 
Joe Average said:
I'd agree with that also, Steve, but it seems the Brits are far more stiff assed about silly bullshit marketing that we are here in the States. :)
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so you would rather something advertise itself as something it isn't

Apple went around and said that the iphone could do things it blatently couldn't DAMB right they get a slap on the wrists for it!

There have been loads of adverts in the UK that have had to be pulled, quite alot of healthy food ads that mislead what they can do (as opose to could with a balanced diet)

There was a case recently when it turned out that all those models selling hair dye and mascara had hair extensions and eyelash extensions YET the ads were saying "you to can have hair like mine with this product" Now they don't say that and there is a disclaimer at the bottom stating extension
 
Where were these UK lawmakers when Apple started making 'I'm a Mac' ads? Or are those banned there too?
 
Azhar said:
Where were these UK lawmakers when Apple started making 'I'm a Mac' ads? Or are those banned there too?
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They are not banned, but we didn't get nearly as many so they might not of pushed the blatent lying ones out
 
eeyrjmr said:
so you would rather something advertise itself as something it isn't

Apple went around and said that the iphone could do things it blatently couldn't DAMB right they get a slap on the wrists for it!

There have been loads of adverts in the UK that have had to be pulled, quite alot of healthy food ads that mislead what they can do (as opose to could with a balanced diet)

There was a case recently when it turned out that all those models selling hair dye and mascara had hair extensions and eyelash extensions YET the ads were saying "you to can have hair like mine with this product" Now they don't say that and there is a disclaimer at the bottom stating extension
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You gotta work on that reading comprehension, you really do. My comment, in agreement with what Steve had said, conveyed the concept that here in America we let companies get away with that false advertising and we're lax on it far more so than the English and even some other countries.

I made a post a few weeks ago - in another iPhone thread that was about how they were so blatantly advertising the "3G" features as making the iPhone itself twice as fast, and it's not - comparing how fast food chains advertise their products as big glorious massive monster burgers, tacos, entire plates of food but, when you go to purchase said products, nothing ever looks like it does on the advertising.

A Big Mac on TV? 4 inches tall, 4 inches wide, with two meat patties that are just as wide if not slightly wider than the bun itself. Go to a McDonald's and order a Big Mac. If it's 2 inches high I'd be amazed. And the two all beef patties? Lift the bun and it'll look like there's a fuckin' York Peppermint Patty there, all 2 inches wide of it, if that much.

So, no, I would not rather something advertise itself as something it isn't, I'd rather see some honesty for a damned change. I've gone too enough restaurants in my lifetime and ordered food and when it was delivered I asked to see the menu again and compared the pictures - by the time I was done I got what the menu showed, every time. If I'm paying their quoted price, I'm going to get the pictured item. If they aren't willing to be honest and honor their own ads, then I'm going to eat for free, period.

Same thing with Apple: the iPhone 3G is not twice as fast as the original iPhone with EDGE as their advertising loves to make it appear. They need to clarify the specific way that the iPhone 3G is faster, and they really don't seem to be doing that. Just saying "The iPhone 3G is twice as fast as the iPhone" isn't enough, they need to add that little extra bit to make it honest and forthcoming by saying "The iPhone 3G can download data twice as fast as the iPhone." The current advertising just makes it seem/sound like owning an iPhone 3G gets you a phone that's twice as fast as the iPhone with everything you do and that is, of course, entirely false and that's why the Brits are all over 'em.

Just like America should be, but we're a lax group of lazy fuckers now, losing more ground every day as the truth and "the American way" just gets trampled by morons, idiots, and of course, politicians.
 
I thought the real reason iPhoney didn't have flash and java was because apple was too cheap to pay anyone to port them to work on the iPhoney army processor/memory setup. If the army in the iPhoney is even powerful enough to execute that type of stuff? This is what intel wants to sell atoms for isn't it, so these companies can be cheap and not port stuff.
 
Hasn't been banned yet, saw it last night ... I had been reading about this earlier on some of the mac sites ... watched to see if they had slowed down the actions on the iphone, but no, they are as quick as ever ...
 
I'm pleased that this ad got the smackdown. The smug, self-assured Apple adverts really make me grind my teeth whenever I see them. It's not so much that it claims "all parts of the internet" are avaliable, but the useage of the word "parts" harkens back to the "series of tubes" comment. It's a castrated definition.
 
TeskoX said:
Hasn't been banned yet, saw it last night ... I had been reading about this earlier on some of the mac sites ... watched to see if they had slowed down the actions on the iphone, but no, they are as quick as ever ...
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Thats the problem, the ASA has no legal clout, they are a body made up by tv broadcasters to self-regulate themselves

OfCOM is the legal body and if apple keep pushing this ad with an ASA request w.r.t. it then OfCOM will fine apple
 
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